Sony 2011 Annual Report Download - page 15

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13
substantially to Sony’s results and its products, including the NEX-5 and NEX-3 interchange-
able lens digital cameras, earned considerable acclaim—including the Nihon Keizai Shim-
bun Awards top prize in the Nikkei Superior Products and Services Awards for the past two
consecutive years.
　We also supply image sensors to other digital camera and cell phone manufacturers around the
world. Our quick responses to feedback from these companies allow us to maintain a high level of
competitiveness, and help to ensure that we keep our top market share in image sensors. Looking
ahead, we are responding to the rapid growth in the market for smartphones by investing decisively
in CMOS image sensors to expand our production capacity and revolutionize our technologies, with
the aim of further bolstering profits.
　Sony is also accelerating the growth and differentiation of our professional-use camera business by
developing content creation products and security cameras that integrate our latest proprietary tech-
nologies into our image sensor and component businesses.
　In addition, Sony’s digital cinema projectors, which I mentioned earlier, display 3D images in high
quality through the use of SXRD™ (Silicon X-tal Reflective Display), Sony’s proprietary high-resolution
and high-speed response display technology.
　We also intend to leverage these and other technologies to foster new businesses within the grow-
ing energy and medical fields.
■Professional-Use Master Monitor with Sony’s
Proprietary OLED Panel
In fiscal year 2011, Sony will launch the BVM series of profes-
sional-use OLED master monitors, combining its TRIMASTER
technology—which ensures accurate color reproduction,
precise images and outstanding reliability—with its proprietary
OLED panels. Delivering the deep, pure blacks and superb
contrast only possible with a self-lit OLED, as well as a quick
response time and minimal motion blur, the BVM series sets a
new standard for master monitors, for which top picture quality
is paramount. These monitors were exhibited to considerable
acclaim at the 2011 NAB Show, one of the world’s largest digi-
tal media industry events for video, audio, film and communica-
tions professionals. 25-inch professional-use OLED master monitor
*7 For information on the “Exmor R” CMOS image sensor, see this year’s special feature, which begins on page 20.