Sony 2011 Annual Report Download - page 51

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49
*
Sony/ATV Music Publishing owns or manages more than 750,000 music copyrights, including those by such legendary artists as The
Beatles, Neil Diamond, Bob Dylan, Willie Nelson, Stevie Nicks, Roy Orbison, Joni Mitchell and Hank Williams, as well as those by its growing
roster of chart-topping artists like Akon, Enrique Iglesias, Lady Gaga, John Mayer, Shakira and Taylor Swift.
While striving to maintain a highly sound financial position, the
group companies of Sony Financial Holdings Inc.—Sony Life In-
surance Co., Ltd. (Sony Life), Sony Assurance Inc. (Sony
Assurance) and Sony Bank Inc. (Sony Bank) —provide high-quality financial
products through an original business model. Sony Life has steadily expand-
ed its operations and achieved increases in both new policy amount and
policy amount in force. It has done this by designing and selling customized
life insurance products based on consultations between customers and its
Lifeplanner* sales employees and by providing extensive after-sales follow-up
services. Sony Assurance provides automobile insurance and enjoys broad
customer support for both its reasonable premiums by segmenting risk and
its high-quality services, commanding quite a high share among major direct
insurers for automobile insurance in Japan. Sony Bank provides highly con-
venient, high-quality Internet-based financial products and services, centered
on asset management, to individual customers, and consistently scores high
in customer satisfaction surveys.
Financial Services
* “Lifeplanner” is a registered trademark of Sony Life.
Taylor Swift
Taylor Swift signed with Sony/ATV Music Publishing*
at the age of 14 and has gone on to sell over 15
million albums. Her self-titled debut album and her
sophomore album, FEARLESS, have combined sales
of over 10 million. Her most recent album, Speak
Now, has sold nearly 3.5 million units in just six
months.
　In late 2010, Taylor embarked on a worldwide
headlining tour, selling out venues across Asia and
Europe. She is the top-selling digital artist in music
history. At the age of 20, Taylor Swift remains the
youngest artist ever to win the GRAMMY® Award for
Album of the Year.