Sony 2011 Annual Report Download - page 19

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17
In Closing
Sony is constantly evolving to meet the demands and opportunities of the fast-changing global
business environment by creating innovative hardware, content and services.
　We realigned our electronics, game and networked service operations into two key business groups.
Following the realignment, which became effective April 1, 2011, all of Sony’s consumer electronics and
networked services reside in one group, the Consumer Products & Services Group, while the growing
B2B, semiconductor and component businesses form the second group, the Professional, Device &
Solutions Group.
　Executive Deputy President Kazuo Hirai is responsible for the Consumer Products & Services Group.
He successfully led the turnaround of the game business, expanded the PlayStation®Network and
directed the launch of the Qriocity networked services platform. In his expanded role, he will continue
to press for speed and efficiency while extending his focus to develop a new generation of compelling
products, through which Sony will deliver seamless, exciting entertainment experiences to consumers,
both at home and on the go, in order to be a company that inspires and fulfills people’s curiosity.
　The Professional, Device & Solutions Group is led by Executive Deputy President Hiroshi Yoshioka,
who will utilize his engineering expertise alongside his management experience to further leverage
Sony’s competitive advantages in cutting-edge technologies and core devices to identify and pursue
new business opportunities, including those in the energy and medical fields.
　In finally, Doug Morris, one of the most respected and influential executives in the global music
industry, will join the Sony familly as the CEO of Sony Music Entertainment, effective July 1.
■Sony Opens New Direct Store
A new direct store, “Sony Store,” was
opened in Los Angeles in April 2011, as
a unique destination at which customers
can explore the complete Sony experi-
ence created by its electronic products,
entertainment content and services.