Sony 2011 Annual Report Download - page 16

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14
■Sony Expands Its Digital Cinema Business from Selling Vertically Integrated Products
to Providing Solutions Services
Sony—which is in the unique position of being able to capitalize on upstream expertise gained from one of
its worldwide entertainment operations, Sony Pictures Entertainment (SPE), and to propose new ideas—
has signed agreements to digitize major theater chains in a number of countries, including Regal Entertain-
ment Group and AMC Entertainment Inc., two of North America’s largest theater chains.
　Sony’s Digital Cinema Projection System comprises a projector that can project ultra-high-resolution
4K video (8.85 million pixels, more than four times that of full HD) and a cinema server that can store and
transfer video content to the projector. In March 2011, it was accredited by the industry standards body
as the world’s first “Integrated Projection System.” This uniquely enables Sony to expand its total solutions
business, of which the core is the “Integrated Projection System,” to theaters worldwide.
■Energy Storage: A New Pillar of Sony’s
Rechargeable Lithium-Ion Battery Business
Sony was the first company to succeed in mass pro-
ducing lithium-ion batteries. Building on decades of
accumulated know-how, in April 2011 Sony commenced
mass production and shipment of an exclusive en-
ergy storage module comprising rechargeable lithium-
ion batteries made with olivine-type lithium-ion iron
phosphate as the cathode material. Key features of the
module include long-life performance (with projected
longevity of 10 years or more), enhanced safety, high
recharging speed and high expandability. Sony plans to
supply these modules to corporations and other organiza-
tions as a backup power source or for load-leveling during
peak electricity periods.
Energy storage module using rechargeable lithium-ion
batteries made with olivine-type lithium-ion iron phosphate.