Sony 2011 Annual Report Download - page 45

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43
WALKMAN® S Series
In addition to kashipita™,*1 which allows users to display song lyrics and
automatically scrolls the lyrics in time with the music, the WALKMAN® S
Series boasts new functions that enhance enjoyment, including karaoke
mode, which reduces the volume of vocals. The addition of digital noise
canceling delivers a pleasant listening experience in any environment to a
broader range of customers. A lineup of models that allows customers to
select features that suit their tastes and lifestyles continues to underscore
the popularity of the WALKMAN® S Series among teenagers and a broad
range of other customer groups, giving Sony the number one share*2 of
Japan’s market for portable digital music players. Looking ahead, Sony
will work to further differentiate its products from those of its competitors
by capitalizing on its acclaimed sound quality technologies and playback
functions and by providing a superior listening experience of the kind that
can only be enjoyed with a digital music player.
Digital Music Player
*1 Kashipita is only available on models sold in Japan.
*2 BCN Ranking data for manufacturers’ shares of the market for portable audio players
based on units sold between the first week of December 2010 and the first week of February
2011 (10 consecutive weeks).