Sony 2011 Annual Report Download - page 31

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Please find page 31 of the 2011 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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29
■Cricket in India and Sony
Cricket is by far the most popular sport in India. In advance of the
ICC Cricket World Cup 2011, which was staged in India in March
2011, Sony launched a major advertising campaign for BRAVIA LCD
televisions featuring India’s national team captain, Mahendra Singh
Dhoni, as Sony Brand Ambassador. The highly effective multi-media
campaign, which coincided with the Cricket World Cup, included
approximately 3,000 television spots and more than 150 outdoor
billboards, as well as in-store promotional campaigns.
　India won the title match of the 2011 tournament, much to the
delight of the Indian people. Sony will continue to promote appealing,
memorable marketing and advertising efforts in India.
©2011 Board of Control for cricket in India\IPL. All Rights Reserved.