Yahoo 2006 Annual Report Download - page 14

• Entered into new and expanded agreements to distribute our mobile offerings including Yahoo! Search and
Yahoo! Go for Mobile services onto mobile devices, including Research in Motion’s Blackberry devices and
certain Motorola mobile devices.
• Formed a strategic partnership with eBay, making Yahoo! the exclusive provider of graphical advertising and
complementary search advertising on eBay’s U.S. website.
• Announced a strategic partnership with a consortium of more than 150 daily U.S. newspapers to deliver search,
display and classified advertising to consumers in the communities where they live and work.
• Invested in Right Media Inc., an online advertising exchange providing Yahoo! with another marketplace for its
non-premium inventory.
Invested in new and existing offerings to further improve user experience:
• Redesigned our front page (www.yahoo.com) with new and enhanced features and an easy-to-navigate design.
• Rolled out Yahoo! Answers — our free platform that allows users to ask and answer questions in an easy-to-use
environment — internationally to now include 13 countries.
• Launched the next generation Yahoo! Messenger, which expands beyond free PC-to-PC calling to high quality
PC-to-phone and phone-to-PC in many countries throughout the world for our U.S. users.
• Launched the Windows version of Yahoo! Go for Mobile, offering users Yahoo! services on their mobile devices,
including Yahoo! Mail, Yahoo! Search and Yahoo! Photos, plus quick access to their personalized Internet
content.
• Launched our enhanced Maps product, with an improved user interface, which provides users an interactive look
and feel with new features such as multi-point driving directions, local content integration, larger main map and
dynamic pan, zoom and re-center technology, aerial satellite imagery and international maps coverage.
• Launched the next generation Yahoo! Video, an online video destination that combines the power of Yahoo!
Search to find videos on the Internet with new upload and community features.
• Launched Yahoo! Tech, a source of plain-English advice and information about choosing and using consumer
electronics including computers, digital camera and cell phones.
• Launched Yahoo! Food, a comprehensive site dedicating to delivering the best food information and content
online as well as a searchable recipe database and personalization features.
Enhanced offerings and systems to improve monetization
• Launched our new search marketing system, known as Project Panama, in the U.S. in the fourth quarter of 2006.
This new system is designed to provide a more relevant search experience to users, more valuable customer leads
to advertisers, and additional opportunities to our distribution partners.
• Initiated beta launch of search and display advertising to mobile devices in test markets, including the U.S., UK
and Japan.
Since our formation we have made a number of strategic acquisitions, including business combinations, asset
acquisitions and investments. We expect to continue to acquire or make investments in companies, products,
services and technologies in the future. See Note 3 — “Acquisitions” of the Notes to the Consolidated Financial
Statements, which appears in Part II, Item 8 of this Annual Report on Form 10-K for additional information related
to our acquisitions.
Our accomplishments are possible because of our dedicated, highly skilled and talented employees. We believe that
Yahoo! attracts among the most highly qualified and accomplished scientists, engineers, design specialists,
marketers and professionals. We seek to recruit and retain people who thrive on the opportunity Yahoo! provides
to solve some of the most technically challenging problems benefiting hundreds of millions of users across a range
of areas, including search, communications, media, mobility, community, data and advertising.
4