Yahoo 2006 Annual Report Download - page 17

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Please find page 17 of the 2006 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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offers premium accounts, which include unlimited upload storage and permanent image archiving as well as other
benefits, for a fee.
Yahoo! Video is an online video destination that hosts Yahoo!’s video search product, which enables users to search
through an index of millions of video results compiled by crawling the web and accepting feeds from multiple sites.
Yahoo! Video also enables individual users and partners to upload video content directly to Yahoo! Video, where it
can then be accessed by other users. The site is free and users can upload an unlimited amount of video content. In
2006, to further enhance our video offerings, Yahoo! acquired Jumpcut, providing an online service for creating,
editing, and sharing videos.
Yahoo! Toolbar is a free web browser add-on that enables users to conveniently access our properties and services
from anywhere on the Internet and provides free security services to enhance the user experience. In 2006, we
released a beta version of the new Toolbar for Internet Explorer which allows users to more easily customize their
toolbar and make customized buttons for one click access to any website.
Yahoo! Search on Mobile enables users to access web, image and local search on their wireless devices. In 2006, we
launched paid mobile advertising, thus enabling monetization of mobile search results and bringing a new consumer
channel to our advertiser base. We also launched several mobile-related partnerships which allow us to distribute
search results and our advertising platform on mobile devices in many countries around the world.
Local
Our Local offerings include three individual properties whose primary services are available free to users: Yahoo!
Local, Yahoo! Yellow Pages, and Yahoo! Maps.
Yahoo! Local is a stand-alone offering, using content and technology from other properties such as Yahoo! Yellow
Pages and Yahoo! Maps to help users find local listings, recommendations, events and user reviews. In 2006, we
introduced new features that enable users to contribute additional types of user content to Yahoo! Local including
photos and tags. A “My Local” dashboard was launched for users to view all of their contributions, organize their
local findings into collections or lists, and share them with the community.
Yahoo! Yellow Pages enables users to quickly connect to local and national merchants in the United States.
Yahoo! Maps provides interactive maps with zooming, real time traffic conditions and incident reports, together
with integrated driving directions. In 2006, we continued to enhance Yahoo! Maps with an improved user interface,
providing users an interactive look and feel with new features such as multi-point driving directions, local content
integration, larger main map and dynamic pan, zoom and re-center technology, aerial satellite imagery and
international maps coverage.
Marketplace
Marketplace offerings are often the starting point for users seeking to purchase products and services on the Internet
and seeking to access free services on the Internet. Our specific Marketplace product offerings include the
following:
•Shopping — Yahoo! Shopping; Kelkoo and Yahoo! Auctions
•Real Estate — Yahoo! Real Estate
•Travel — Yahoo! Travel and Yahoo! FareChase
•Autos — Yahoo! Autos
•Personals — Yahoo! Personals and Yahoo! Personals Premier
Shopping
Yahoo! Shopping provides comprehensive search functionality and comparison-shopping tools for users to find,
research, compare and buy products online. This property also provides a full suite of merchant ratings and product
review tools and in many countries includes the services of Kelkoo, S.A. (“Kelkoo”). We generate revenue from
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