Yahoo 2006 Annual Report Download - page 8

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selling web sites, we are selling insights.
I believe these initiatives will help ensure
that Yahoo! remains the fi rst and most
attractive choice for advertisers.
COMPELLING AUDIENCE OFFERINGS
In 2006 we were very active in creating
compelling new offerings for consumers
to drive audience growth and deepen
engagement.
We fi nished the year with 500 million
users of Yahoo! branded services around
the world. In the U.S., where such
metrics are available, Yahoo! led the
industry across both male and female
audience segments, as well as all age
demographics. Yahoo! also remained the
#1 visited site online, with nearly 4 billion
visits and an average of 30 visits per user
per month in the U.S.
Stalwarts such as Yahoo! Mail, with
approximately a quarter of a billion
users worldwide, and My Yahoo!, which
is the #1 personalized start page on the
Web, continued to lead their categories.
Through a landmark agreement with
Microsoft, interoperability between Yahoo!
Messenger and Windows Live Messenger
formed the largest instant messenger
community, approaching 350 million user
accounts. Yahoo! News surged ahead of
its competitors with nearly 24 percent
growth, making it the clear #1 online
news destination, while Yahoo! Finance
and Yahoo! Sports ended the year with
the most engaged audiences in their
categories based on time spent. And
we added high-quality content with the
addition of sites such as Yahoo! Personal
Finance and Yahoo! Tech.
Yahoo! also took advantage of emerging
growth opportunities in areas such as
social media, video and mobile. While
some new players in these sectors
clearly have emerged and attracted a lot
of attention, Yahoo! has well-established
positions in each of these key
opportunities.
SOCIAL MEDIA
Our social media offerings, including
Yahoo! Answers, Flickr, del.icio.us, Yahoo!
360°, MyBlogLog, Jumpcut, and Yahoo!
Video have now surpassed 115 million
unique monthly users, maintaining our
position as a leading force in social
media. Importantly, 63 million of these
users are under the age of 35. To put that
into perspective, it makes Yahoo! the
leading site on the Web for this attractive
demographic.