Yahoo 2006 Annual Report Download - page 18

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Please find page 18 of the 2006 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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merchants when users click-through to their websites or through a revenue share of the final selling value when
users purchase products. We launched the Yahoo! Shopping Bargains Center in late 2006 as part of our redesign of
Yahoo! Shopping. The Bargains Center provides users with coupons, rebates, free shipping offers, and sale items to
help them find the best deals for the products they seek. These deals are updated daily, so users are able to return to
the Bargains Center everyday to find new offers. We generate revenue when users click-through to the offers.
Kelkoo is our International shopping platform, which became part of Yahoo! through an acquisition in 2004. It
provides product search functionality and an online comparison shopping service with operations in 10 European
countries and now also powers the Yahoo! Shopping services in Australia and Taiwan.
Yahoo! Auctions is incorporated into the Yahoo! Shopping platform and is a marketplace for buyers and sellers to
trade goods in an auction-style setting. Yahoo! Auctions connects buyers and sellers and is available free of charge.
Real Estate
Yahoo! Real Estate provides information and services for users who are looking to buy, sell, or rent a home. Users
are able to search across multiple property types such as existing homes, new homes, apartment rentals, foreclo-
sures, and classifieds while also searching based on geography, price and key amenities. Yahoo! Real Estate offers
decision-support tools such as interactive maps, home valuation tools, a variety of calculators including mortgage
and rent vs. own calculators, and content about local neighborhoods, schools, home loans, insurance, moving
services, and finding a real estate agent. In 2006, we updated the look and feel of the Yahoo! Real Estate property
and enhanced many of these features. Yahoo! Real Estate generates revenue from partners who pay to list their
properties on our site.
Travel
Yahoo! Travel is a comprehensive online travel research and booking site for users to find, compare and
conveniently purchase travel products such as airline tickets, hotel rooms, car rentals, vacation packages and
cruises. Yahoo! Travel also includes Yahoo! Trip Planner, a social media product that allows users to document
their personal travel experiences and share those experiences with others. We generate revenue from our travel
partners through a revenue share of the booking value when users make travel arrangements on Yahoo! Travel.
Separately, Yahoo! offers a travel search engine called Yahoo! FareChase. FareChase is an extension of our search
offerings that allows users to search for travel information from multiple travel service providers’ websites
simultaneously and obtain results from all providers on one page for purposes of comparison shopping.
Autos
Yahoo! Autos enables users to research, price and compare cars online. Information and services available free of
charge to our users include vehicle pricing, specification and option information, used car listings, expert reviews,
user reviews and ratings, car comparisons, financing calculators, and new car quotes from dealers. We earn fees on
a per lead basis for transactions completed between our users and automotive manufacturers and dealers. In 2006,
we launched the Yahoo! Autos Green Center that provides expert and user generated content across all types of
alternative fuel vehicles including hybrid, biodiesel, ethanol and natural gas vehicles and includes video, tools,
articles and proprietary green ratings for every car.
Personals
Yahoo! Personals is a leading online dating service. It allows users, free of charge, to post a profile and search for
others with whom to communicate within the Yahoo! Personals community. Users can also send short one-time
messages to others to communicate their interest without charge. With a paid subscription, Yahoo! Personals’ users
can e-mail and use Yahoo! Messenger to communicate with others in the Yahoo! Personals community. The
standard Yahoo! Personals subscription service serves a large population of daters with a user experience that is
tailored to meet the communication needs of today’s online daters. Yahoo! Personals Premier offers deeper
profiling and advanced searching tools.
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