Yahoo 2006 Annual Report Download - page 22

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Yahoo! Broadband — Yahoo! has partnered with a number of broadband Internet access providers to provide a suite
of Internet services for customers of these partner Internet access service offerings. We have strategic partnerships
with AT&T Inc. and Verizon Communications, Inc. in the United States, an ongoing Internet access partnership
with BT Telecommunications PLC in the United Kingdom and Rogers Cable Inc. (“Rogers”) in Canada and have
recently entered into a partnership with Telecom New Zealand.
Yahoo! Digital Home — The Yahoo! Digital Home initiative focuses on delivering Yahoo! content and personalized
information through user interfaces designed for viewing on the television or other devices. With products like
Yahoo! Go for TV, Yahoo! Digital Home is building a platform that will deliver many forms of Web content (music,
videos, and photos) to the television. Yahoo! is also working with partners to develop applications for emerging
digital home technology such as AT&T’s IPTV based Uverse product offering and AT&T Homezone which
combines satellite TV programming, communications features and high speed Internet in one integrated receiver.
Other Yahoo! Digital Home applications such as the integration of Yahoo! Fantasy Sports deliver contextual
Internet content to enhance the television viewing experience.
Yahoo! PC Desktop — Yahoo! PC Desktop services makes it easy for users to keep up-to-date on and to interact
with their Yahoo! services and other Internet based information on PC desktop without using an Internet browser
application. Yahoo! Widgets is a platform that allows consumers to take advantage of more than 4,000 lightweight
applications that may reside on a user’s PC desktop to perform a wide variety of tasks and provide access to an array
of information.
GEOGRAPHIC AREAS
We manage and measure our business geographically. Our principal geographies are the United States and
International. We seek to increase our global audience of users by developing Internet offerings focused on specific
geographic regions both domestically and internationally. Additional information required by this item is
incorporated herein by reference to Note 15 — “Segments” of the Notes to the Consolidated Financial Statements,
which appears in Part II, Item 8 of this Annual Report on Form 10-K.
We provide services in more than 20 languages in more than 20 countries, regions and territories, including
localized versions of Yahoo! in Argentina, Australia, Brazil, Canada, China, France, Germany, Greece, Hong Kong,
India, Italy, Japan, Korea, Malaysia, Mexico, Northern Europe and Scandinavia (Denmark, Norway, Sweden),
Russia, Singapore, Spain, Taiwan, the United Kingdom and Ireland, and the United States. We also provide some of
our most popular and point-of-entry services through Yahoo! Asia (our portal to Southeast Asia including
Indonesia, Malaysia, Philippines, Thailand and Vietnam), Yahoo! Chinese (United States Chinese language site),
Yahoo! Telemundo (United States Hispanic site), Yahoo! Canada en français (French Canadian site) and Yahoo! en
Català (part of Yahoo! Spain’s Catalan language offerings). Outside of Yahoo’s English-speaking markets, we have
built independent, localized-language directories, websites and other content, developed by native speakers of each
language. We own a majority or 100 percent of these international operations (except in Australia, New Zealand,
China and Japan), and have established offices worldwide to facilitate the local development of these businesses.
We have pursued a consistent strategy of content aggregation with leading third parties and currently plan to
continue to introduce certain selected services for our international markets.
SALES
We maintain three primary channels for selling our marketing services: direct, online, and telemarketing. Our direct
advertising sales team focuses on selling our marketing services and solutions to leading advertising agencies and
marketers in the United States. Our online channel is fulfilled by a self-service program that enables advertisers to
place targeted text based links to their websites on the Yahoo! Properties as well as on our affiliates’ websites. Our
telemarketing channel focuses on sales of marketing services to small- and medium-sized businesses. We have
combined our graphical and search marketing sales teams under the common leadership to better respond to
advertisers who are increasingly using both forms of advertising on Yahoo! Properties to achieve their desired
marketing goals. No individual customer represented more than 10 percent of our revenues in 2004, 2005 or 2006.
We employ sales professionals in locations across the United States, including Atlanta, Boston, Chicago, Dallas,
Detroit, Hillsboro, the Los Angeles area, Miami, New York, San Francisco, and Sunnyvale. Our sales organization
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