Yahoo 2006 Annual Report Download - page 21

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The Yahoo! Messenger with Voice instant messaging (“IM”) service provides a free, interactive and personalized
way for people to connect and share experiences with their friends, family and colleagues in real time. Yahoo!
Messenger’s communications suite integrates leading Yahoo! services including Games, Music, Photos, and
Search. Yahoo! Messenger allows users to stay connected to each other through text IM, e-mail, video or mobile
messaging. In 2006, we launched the next generation version of IM, which connects users of Yahoo! Messenger and
MSN Messenger to create the largest IM community in the world. In addition, the new version of Yahoo!
Messenger offers enhanced voice calling capabilities, allowing calls to and from traditional and mobile phones.
Additionally, in 2006, we introduced custom plug-ins, which are free mini applications that users can add to their
IM to make it more personalized and interactive.
Communities
Yahoo! Communities helps users build and manage identity and relationships, and includes properties such as
Groups, 360™, Message Boards and Photos. Yahoo! 360™is an innovative free service providing users with an
integrated experience, seamlessly bringing together popular communications, content and community services
such as Yahoo! Messenger, Yahoo! Photos, Yahoo! Music and Yahoo! Groups with sharing tools for recommending
favorite movies, restaurants, music and more. Yahoo! Communities provides users with the opportunity to discover,
connect and interact with other users who share similar interests and ideas.
Yahoo! Photos makes it easy for people to upload, store and share their photos for free. In 2006, we launched the
limited beta of the next generation version of Yahoo! Photos which offers desktop-like functionality including
drag-and-drop organization, tagging, comments and advanced search capabilities. Users can also order high-
quality prints and photo gifts as a premium service and pick-up their prints in one hour from their local Target store.
Front Doors
Yahoo! Front Page (www.yahoo.com) serves as a free navigation hub and entry point into the Yahoo! Properties.
Among many available features on the page are the ability to perform an Internet search, read the latest news, link to
Yahoo! websites in the Yahoo! Properties, and view promotions from Yahoo!’s advertisers.
My Yahoo! is our free, personalized Web information service that allows registered members to create a personal
profile and organizes and delivers information of personal interest to the user via a user-customized interface. The
My Yahoo! platform allows us to deliver targeted advertising and transaction-based services on behalf of our
advertisers and partners.
Connected Life
Yahoo!’s Connected Life group includes the Company’s mobile, co-branded broadband, digital home and PC
desktop services. The Connected Life group offers services designed to give consumers easy access to integrated
Yahoo! content and communities across a variety of Internet-enabled devices including mobile devices, televisions
and the PC desktop.
Yahoo! Mobile — Yahoo! Mobile focuses on extending consumers’ Internet communities and personalized content
to their mobile phones. Throughout 2006, Yahoo! extended the Company’s offerings in mobile services through a
range of new partnerships and product launches. In 2006, Yahoo! launched a number of new ways for consumers to
access their Yahoo! services, including Yahoo! Search, Yahoo! Mobile Web, and Yahoo! Go for Mobile. Through
relationships with leading mobile operators and device manufacturers, Yahoo! is able to bring a wide range of
services into consumers’ hands. Consumers in many countries throughout the world can access Yahoo!’s mobile
services such as Yahoo! Go for Mobile, Yahoo! Mobile Web, Yahoo! Search, Yahoo! Mail and Yahoo! Messenger.
Yahoo! has also developed advertising opportunities on mobile devices. Yahoo! has launched pilot programs for
mobile sponsored search in Japan, the United Kingdom, and the United States. In November 2006, Yahoo!
launched a beta version of its display advertising platform for the Yahoo! Mobile Web service in the United States
and later that month announced that Yahoo! will become Vodafone’s exclusive display advertising partner in the
UK.
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