Yahoo 2006 Annual Report Download - page 16

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Please find page 16 of the 2006 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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address for Yahoo! users to see. Yahoo! Local also launched a self-serve version of Featured Listings, a simplified
local advertising product for businesses to ensure preferred placement in the Yahoo! Local Sponsored Results
section. Businesses can also submit additional content such as photos, logo and/or marketing information for a
monthly fee through the Yahoo! Local Enhanced Listing service. These Featured and Enhanced Listings products
meet the advertisers’ demands to advertise their local business in a simplified model that is similar to the print
edition of the Yellow Pages.
OFFERINGS TO USERS
Our offerings to users on our Yahoo! Properties currently fall into five categories: Search; Marketplace; Information
and Entertainment; Communications, Communities and Front Doors; and Connected Life.
Search
Our Search offerings are often the starting point for users navigating the Internet and searching for information,
whether from their computer or mobile device. In Search, our goal is to provide the world’s most valued and trusted
search experience for users, advertisers and developers and to enrich people’s lives by enabling them to find, use,
share and expand all human knowledge. In the newly emerging areas of social search and media, our goal is to
create the world’s most valued communities, large and small, to enable people to connect and exchange knowledge,
insights and experiences with each other. Social search and media enable users to leverage their network of friends
and other trusted information sources to improve everyday web browsing and searching experiences.
Our Search product offerings include the following:
•Search — Yahoo! Search; Yahoo! Toolbar and Yahoo! Search on Mobile
•Local — Yahoo! Local; Yahoo! Yellow Pages and Yahoo! Maps
Search
Yahoo! Search, our proprietary algorithmic search technology, provides users with a free comprehensive and highly
relevant online search experience and free Internet search results sorted based on relevance to the user’s search
query. Yahoo! Search discovers and processes billions of documents on the Internet to give users a comprehensive,
up-to-date, and relevant search experience. Pages on the Internet are ranked according to their relevance to a
particular query by analyzing document features, including text, title and description accuracy, source, associated
links, and other unique document characteristics. For example, if the user enters the phrase “hybrid car” into the
Yahoo! Search box, the Yahoo! search technology will search the Internet and return links to what it identifies as the
most relevant websites regarding “hybrid car” on the Internet. A single search gives immediate results from a
database that is updated frequently to capture newly created and changing pages, including late breaking news and
timely events. The search might also return results from Yahoo! Answers, a social search platform that enables our
users to post and answer questions in hundreds of categories. Yahoo! Answers is where millions of users come to
get answers to those questions.
To further extend our reach in social search products, we now provide users with easy ways to remember, search,
organize and share their favorite websites and web pages. Through the popular social bookmarking website
del.icio.us, acquired by Yahoo! in 2005, users are able to access, manage and share their favorite pages on the
Internet from any computer.
In 2006, we enhanced our social media offerings including Image Search, Video and Flickr. Continuing the “hybrid
car” search example above, a user may select a search view link to focus the web results on images, news, video or
other options relevant to the search topic. For example, selecting the “Images” link and entering the search term
“hybrid car” will yield pictures of hybrid cars on the Internet.
Flickr, our popular photo sharing and community site enables users to upload photos and offer the option of keeping
them private, sharing them with a group of invited friends and family, or making them publicly available. Users can
search the photos based on title, descriptions and tags. Access to and basic registration on the site are free. Flickr
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