Electronic Arts 2009 Annual Report Download - page 126

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The overall change in deferred net revenue for the fiscal years ended March 31, 2008 and 2007 was as follows (in
millions):
Year Ended March 31,
Decrease2008 2007
PLAYSTATION 3 .................................................. $(180) $ (3) $(177)
PlayStation 2 ...................................................... (49) (5) (44)
PSP.............................................................. (46) (2) (44)
PC .............................................................. (52) — (52)
Other ............................................................ (28) — (28)
Total Impact on Net Revenue ......................................... $(355) $(10) $(345)
North America
For fiscal year 2008, net revenue in North America was $1,942 million, driven by Rock Band, Madden NFL 08,
and NCAA Football 08. Net revenue for fiscal year 2008 increased 17 percent, or $276 million, as compared to
fiscal year 2007. From an operational perspective, the increase in net revenue was driven by (1) a $287 million
increase in net revenue from sales of titles for the Xbox 360, (2) a $162 million increase in net revenue from
sales of titles for the PLAYSTATION 3, and (3) a $121 million increase in net revenue from sales of titles for the
Wii. These increases were partially offset by (1) a $132 million decrease in net revenue from sales of titles for
the PlayStation 2, (2) a $105 million decrease in net revenue from sales of titles for the Xbox, (3) a $51 million
decrease in net revenue from sales of titles for the PSP, and (4) a $35 million decrease in net revenue from sales
of titles for the Nintendo GameCube.
The deferral of net revenue, which will be recognized in future periods, decreased our reported net revenue by
$158 million during the year ended March 31, 2008 as compared to a decrease in our reported net revenue of $5
million for the year ended March 31, 2007.
The change in deferred net revenue for the fiscal years ended March 31, 2008 and 2007 for North America was
as follows (in millions):
Year Ended March 31,
Decrease2008 2007
PLAYSTATION 3 .................................................. $ (73) $ (2) $ (71)
PlayStation 2 ...................................................... (28) (4) (24)
PSP.............................................................. (20) (1) (19)
Wii .............................................................. (17) — (17)
PC .............................................................. (17) 2 (19)
Other ............................................................ (3) — (3)
Total Impact on Net Revenue ......................................... $(158) $ (5) $(153)
Europe
For fiscal year 2008, net revenue in Europe was $1,541 million, driven by FIFA 08, Need for Speed ProStreet,
and The Simpsons™Game. Net revenue for fiscal year 2008 increased 22 percent, or $280 million, as compared
to fiscal year 2007. From an operational perspective the increase in net revenue was driven by (1) a $113 million
increase in net revenue from sales of titles for the PLAYSTATION 3 and (2) a $109 million increase in net
revenue from sales of titles for the Wii.
The deferral of net revenue, which will be recognized in future periods, decreased our reported net revenue by
$169 million during the year ended March 31, 2008, as compared to a decrease in our reported net revenue due to
the deferral of $5 million of net revenue for the year ended March 31, 2007.
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