Electronic Arts 2009 Annual Report Download - page 91

Annual Report
Mr. Riccitiello has served as Chief Executive Officer and a Director of Electronic Arts since April 2007. Prior to
re-joining Electronic Arts, he was a co-founder and Managing Partner at Elevation Partners, a private equity
fund. From October 1997 to April 2004, he served as President and Chief Operating Officer of Electronic Arts.
Prior to joining Electronic Arts, Mr. Riccitiello served as President and Chief Executive Officer of the worldwide
bakery division at Sara Lee Corporation. Before joining Sara Lee, he served as President and CEO of Wilson
Sporting Goods Co. and has also held executive management positions at Haagen-Dazs, PepsiCo, Inc. and The
Clorox Company. Mr. Riccitiello holds a B.S. degree from the University of California, Berkeley.
Mr. Brown has served as Executive Vice President, Chief Financial Officer since April 2008. Prior to re-joining
Electronic Arts, he served as Chief Operating Officer and Chief Financial Officer of McAfee, Inc., a security
technology company from March 2006 until March 2008. From January 2005 until March 2006, Mr. Brown was
McAfee’s Executive Vice President and Chief Financial Officer. Mr. Brown served as President and Chief
Financial Officer of MicroStrategy Incorporated, a business intelligence software provider, from 2000 until
2004. From October 1998 until February 2000, Mr. Brown served as Chief Financial Officer of one of EA’s
business units and then Chief Operating Officer of EA’s studio organization in Redwood City, CA. Mr. Brown
received an M.B.A. from the Sloan School of Management of the Massachusetts Institute of Technology and a
B.S. in Chemistry from the Massachusetts Institute of Technology.
Mr. Gibeau was named President, EA Games Label in June 2007. Prior to that time, he had served as Executive
Vice President, General Manager, North America Publishing beginning in September 2005. From 2002 until
September 2005, he was Senior Vice President of North American Marketing. Mr. Gibeau has held various
publishing positions since joining the company in 1991. Mr. Gibeau holds a B.S. degree from the University of
Southern California and an M.B.A. from Santa Clara University.
Mr. Moore was named President, EA Sports, in September 2007. From January 2003 until he joined Electronic
Arts, Mr. Moore was with Microsoft where he served as head of Xbox marketing and was later named as
Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, a position in
which he led both the Xbox and Games for Windows businesses. Prior to joining Microsoft, Mr. Moore was
President and Chief Operating Officer of SEGA of America, where he was responsible for overseeing SEGA’s
video game business in North America. Before joining SEGA, Mr. Moore was Senior Vice President of
Marketing at Reebok International Ltd. Mr. Moore holds a bachelor’s degree from Keele University, United
Kingdom, and a Master’s degree from California State University, Long Beach.
Mr. Pleasants was named President, Global Publishing and Chief Operating Officer in March 2008. Prior to
joining EA, Mr. Pleasants was an investor in, and served as an advisor to, various privately-held companies.
From September 2005 until June 2007, Mr. Pleasants served as President and Chief Executive Officer of
Revolution Health Group, a comprehensive consumer-directed healthcare company. From November 1996 until
September 2005, Mr. Pleasants held various senior positions at IAC/InterActiveCorp, including, most recently,
President and Chief Executive Officer of Ticketmaster, a division of IAC. Mr. Pleasants holds a B.A. in political
science from Yale University and an M.B.A. from Harvard Business School.
Mr. Humble was named Executive Vice President, EA Play Label in November 2008. Mr. Humble joined
Electronic Arts in October 2004, where he served as Executive Producer of The Sims studio before becoming
Vice President in February 2006. Mr. Humble was promoted to Senior Vice President of The Sims studio in
August 2007 and Executive Vice President of The Sims studio in September 2008. Prior to joining Electronic
Arts, Mr. Humble was the Vice President of Product Development at Sony Online Entertainment from 2000 to
2004. From 1997 to 2000, he served as Chief Executive Officer of Harmless Games, an independent games
company that he co-owned. From 1995 to 1997, Mr. Humble served as Executive Producer at Virgin Interactive
and from 1990 to 1995 he served as Executive Producer at Gametek.
Dr. Florin has served as an Executive Vice President in our Global Publishing Organization since September
2005. From April 2003 until September 2005, he served as Senior Vice President and Managing Director,
European Publishing. From 2001 until April 2003, he served as Vice President, Managing Director for European
countries. From the time he joined Electronic Arts in 1996 until 2001, Dr. Florin was the Managing Director for
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