GE 2010 Annual Report Download - page 18

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16 GE 2010 ANNUAL REPORT
EXPAND
from
the Core
IT STARTS WITH
GROWTH FROM THE CORE
The plan is simple: diversify in markets GE knows well—make multiple,
scalable bets with disciplined organic and inorganic investments,
and utilize our global sales, distribution, and research capabilities
to grow brand-new billion-dollar businesses. Over the past decade,
GE has grown its renewable energy, oil & gas, water treatment
and life sciences businesses from having virtually no presence to
generating $20 billion a year. We’re aiming to grow another
20 projects in this way and keep GE’s return on total capital in the
top quartile of our peers.