Sony 2001 Annual Report Download - page 12

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Sony Corporation Annual Report 2001
10
KUNITAKE ANDO
President and Chief
Operating Officer
strategies as only Sony can. Providing arenas in which to promote strategic collaboration among the manage-
ments of group companies, or among strategy makers, is a key mission for the Sony Group Headquarters.
REORGANIZATION OF THE SONY GROUP HEADQUARTERS
To powerfully push ahead with integrated/decentralized management and intra-group alliances, we have
carried out a reorganization of the Sony Group Headquarters and created the Global Hub (GH) and the
Electronics Headquarters. The GH aims to integrate the entire Group by determining group-wide corporate
strategy, monitoring the management of core businesses, and promoting strategic collaborations and
alliances. The Electronics HQ, as the headquarters for Sony’s Electronics business, focuses on formulating
and implementing strategies, ensuring solid ties with other core businesses, and making decisions on other
essential matters. Furthermore, in addition to the establishment of the GH and the Electronics HQ, the
Management Platform was established as well, with the mission of efficiently offering specialized functions
such as accounting, finance, legal affairs, human resources, and public relations.
Our goal is to keep Sony at the forefront as the era of broadband net-
works unfolds. How? By forming alliances between our electronics
business as a core and our games and internet/communication
services businesses. And by working to create more mutually
beneficial ties between our electronics business and our entertain-
ment and financial services businesses. Cooperation of this nature
is the best way to expand globally and become more competitive.
BUILDING A UBIQUITOUS VALUE NETWORK
Soon, we will be entering the true age of broadband networks, a time when electronic products will be
linked by high-speed, high-capacity networks. With these advances will come IPv6 (Internet Protocol Version
6), which will assign a unique IP address to everything from TVs and PCs to telephones and AV products.
Distinguishing individual devices over networks will become possible as a result.
Once such products are connected to broadband networks, people will be able to access easily many
types of content and services at any time and place. These qualities make it possible to create a world tied
together by a ubiquitous network. Opportunities for completely new kinds of businesses will abound. Here at
Sony, we are building a “ubiquitous value network”, adding unique value to broadband networks as only
Sony can. I believe this network will create new markets and lead to higher growth for Sony.