Sony 2001 Annual Report Download - page 24

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Sony Corporation Annual Report 2001
22
NEW HARDWARE THROUGH INTEGRATION WITH NETWORK SERVICES
Sony is striving to link its products with network services. Doing so will not only make products in its core
Electronics business more appealing, but will also enable all businesses to generate more value.
Illustrating this concept are new compact-size members of the VAIO notebook series introduced during
the year. Moving images from the computer’s built-in video camera can be broadcast over the internet by
using the PercasTV service offered exclusively to VAIO owners. Scenes of weddings and graduation ceremo-
nies, for instance, can be sent live to family and friends. Based on exclusive Sony-developed software and a
website solely for this service, PercasTV makes personal internet broadcasting a reality. By looking towards
the broadband era, Sony has been ahead of other companies in realizing the possibility of high-volume
transmission of content.
During the year, Sony began selling, in Japan, the “airboard”, a product based on the entirely new
concept of a personal IT television. A wireless link allows people to freely carry the “airboard” around the
home and continue watching TV broadcasts and surfing the internet. Simultaneously, Sony launched
“airboardnet”, the first-ever network service for a home IT electronics product. No intricate network
connections are needed as with a conventional PC. In addition to e-mail and an 8-day TV program guide, the
convergence of TV and the internet gives users an unprecedented array of content and applications to enjoy.
This new compact-size VAIO notebook PC model can be
linked to Sony’s PercasTV service website to broadcast live
moving pictures taken with the built-in video camera. With
the adoption of BluetoothTM wireless networking technology,
this new VAIO can also exchange data with compatible
devices without using cables.