Sony 2001 Annual Report Download - page 45

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Sony Corporation Annual Report 2001
43
A SOLID SALES ORGANIZATION
Lifeplanners, who have considerable consulting skills, are the greatest strength of Sony Life’s sales organiza-
tion. These professionals can tailor life insurance plans to the individual needs of each customer, as well as
provide valuable advice. As of March 31, 2001, there were 4,340 Lifeplanners at Sony Life’s network of 98
Lifeplanner branch offices in Japan. Additionally, the sales organization includes 33 regional sales offices and
1,775 independent agencies throughout Japan.
TO PROVIDE SERVICE TO A GREATER NUMBER OF CUSTOMERS
Sony Life has made consulting-based sales offered by Lifeplanners the nucleus of its sales activities. Sony
Life has allocated considerable resources to direct sales through the internet and its call center to reach a
greater number of customers. Through these direct channels, Sony Life began selling guaranteed issue whole
life insurance during the year, in addition to offering excess interest dividend educational endowment
products. Applying for such whole-life policies is simple, as no detailed explanations or examinations are
needed. Direct sales of cancer insurance began in May 2001. Also, Sony Life has seen positive feedback by
introducing customers, initially approached through direct channels, to the Lifeplanner system upon request.
RISK MANAGEMENT AND COMPLIANCE SYSTEMS
As the life insurance business becomes more diverse and complex, the importance of managing credit,
market, systems, legal, and other types of risk steadily increases. Sony Life regards the establishment of a
KEN IWAKI
President and Chief Operating Officer
Sony Life Insurance Co., Ltd.