Sony 2001 Annual Report Download - page 49

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Sony Corporation Annual Report 2001
47
Sony Corporation Annual Report 2001
47
This environmentally sensitive Digital
Handycam camcorder employs lead-
free solder for the major printed
wiring boards as well as paper-based
cardboard cushions and 100%
recycled magazine paper for
packaging.
STEPS TO FACILITATE THE RECYCLING OF HOME ELECTRONICS PRODUCTS
Sony’s Environmental Vision includes decisive steps to recover, reuse and recycle end-of-life products.
Envisioning a sustainable society, Sony has been researching and developing the technology needed to
recycle TVs since the early 1990s.
This led to the October 1997 opening of the Recycle Research Center in Ichinomiya, Aichi Prefecture to
further refine recycling techniques. Knowledge gained from this research center is now utilized by Green Cycle
Corp., a company that mainly recycles end-of-life electronics products. Sony is the leading shareholder of this
company, which began operations in March 2001. Also, to comply with Japan’s new home appliance recycling
law – the Law for Recycling Specified Kinds of Home Appliances – which took effect in April 2001, Sony
cooperated with other home appliance and electronics companies to establish a country-wide recycling system.
DISCLOSURE OF ENVIRONMENTAL INFORMATION
Releasing information regarding environmental preservation is viewed by Sony as one of the most critical
aspects of its accountability to the public. Sony adheres to a fundamental policy of supplying such information
to all stakeholders in an honest, fair, expeditious, and continuous manner. During the year, Sony introduced its
Eco Info mark to inform customers of the ways in which Sony pays attention to the environment. Furthermore,
Sony uses environmental reports, its website, press releases, advertisements, and other means to disclose
pertinent information on a regular basis. Also, Sony receives opinions and questions from stakeholders in
return, which promotes a meaningful dialogue that helps improve Sony’s environmental activities.