Sony 2001 Annual Report Download - page 9
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Sony Corporation Annual Report 2001
7
Becoming a
“Knowledge-emergent Enterprise in the Broadband Era”
Points become a line. Lines become a network. When the network is turned towards the outside, an open
network becomes real. In a world of open networks, for both individuals and companies, barriers of place,
society, and time dissolve. We can send and receive whatever we want, whenever we want. We meet the
different. We exchange new knowledge dynamically. In this way, we find value where there was none before,
and thus we experience the dramatic transformation wrought by open networks. In the broadband era, this
transformation will be even faster.
In the midst of this transformation, we believe that our intellectual assets are indispensable in creating
value that others cannot imitate. These intellectual assets might be a semiconductor embedded in a product,
or a service that is uniquely appealing, thus bringing about new competitive advantages. We believe that it is
necessary to transform ourselves into a knowledge-led enterprise which can create conditions of overwhelm-
ing competitive advantage by moving from simple manufacturing to embedding our intellectual assets into
products and services. In a world of broadband networks, we intend to deepen our ties with customers
through interactive communications and to be a company that offers products and services different from
any other, individually optimized for the consumer. In this way, Sony seeks to revolutionize itself as a
“knowledge-emergent enterprise in the broadband network era”.