Sony 2001 Annual Report Download - page 53

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Sony Corporation Annual Report 2001
51
So-net is an internet-related service offered by SCN.
Through it, SCN strives to offer a new style of network
services, including a variety of unique and appealing
content. Going forward, SCN plans to further enhance its
content development, while extending ties with other Sony
Group companies. By supplying attractive services that make
the most of the interactivity offered by networks in the
broadband era, SCN aims to grow into a “Broadband
Interactive Content Provider”.
Sony Corporation Annual Report 2001
SONY COMMUNICATION NETWORK CORPORATION
Since January 1996, when it launched So-net, an internet service provider (ISP) business, SCN has strived to
offer a new style of network services, including content supplying services. Future plans call for SCN to
continue enhancing the development of content, while deepening its ties with other Sony Group companies.
SCN aims to grow into a “Broadband Interactive Content Provider” that supplies attractive services, taking
advantage of the interactivity offered by broadband networks.
Creating quality content for broadband networks is just one step toward this goal. SCN must also
reinforce its involvement in other areas such as electronic commerce. Furthermore, SCN is focusing on
international expansion. Broadband infrastructures are growing rapidly in Asia, and in a first step to target
this region, SCN intends to establish a joint venture in Taiwan in July 2001 to provide broadband ISP and
content services.
As these developments unfold, Sony Corporation has been seeking to clarify the value of SCN as a part
of the Sony Group. The result was the decision to begin preparations for the issuance of a Tracking Stock
linked to this strategic subsidiary. Funds procured from the sale of this stock are expected to be used to
increase SCN’s equity. This is expected to strengthen its financial structure and to provide capital for
broadband network initiatives, including the development of content, strategic investments, and business
development in Asia.
(As of May 17, 2001)
51