Sony 2001 Annual Report Download - page 47

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Sony Corporation Annual Report 2001
45
Sony Corporation Annual Report 2001
45
ENVIRONMENTAL ACTIVITIES
Recognizing that environmental protection is one of the most pressing issues facing mankind in the 21st
century, Sony has positioned environmental conservation as an integral element of its management strategy.
Through the constant pursuit of technological progress and creative business activities, Sony is dedicated to
helping achieve a sustainable society.
A NEW APPROACH TO FULFILLING THE SONY ENVIRONMENTAL VISION TOWARDS
SUSTAINABILITY
Sony understands that sound ecology and economics are both essential to an environmentally sustainable society.
Sony further believes that the rapid incorporation of this thinking in management policies is critical to raising the
company’s value over the medium and long terms. To define this basic stance, Sony Environmental Vision Towards
Sustainability was made public in October 2000. Embodying business models, education, and technology, the
vision points Sony’s activities in a more environmentally conscious direction. Every stage in a product’s lifecycle is
covered, from strategic planning to recycling. In numerical terms, by 2010 Sony intends to double its eco-
efficiency, a figure obtained by dividing sales by environmental impact, compared to 2000 levels.
To achieve this vision, the Green Management 2002, Sony Mid-term Environmental Action Program, was
revised in March 2001 to create Green Management 2005. The predecessor program, which was formulated
in 1998, set forth several concrete goals and achieved tangible results worldwide. One result was earning
ISO14001 certification, an international standard for environmental management systems, at all Sony
manufacturing facilities worldwide. Sony also attained at 35 manufacturing sites “zero landfill”, defined as a
reduction of waste generated in landfills by reducing or recycling more than 95% of the waste generated.
The Sony Environmental Vision
Vision
Commitment
Driving Forces
Technology
Business
Model Education