Toyota 2015 Annual Report Download - page 16

Recently, there have been many global business alliances and investments entered into between
manufacturers in the global automotive industry. There are various reasons behind these transactions including
the need to respond to the excessive global capacity in the production of automobiles, the need to reduce costs
and improve efficiency by increasing the number of automobiles produced using common vehicle platforms and
by sharing research and development expenses for environmental and other technology, the desire to expand a
company’s global presence through increased size and the desire to expand into particular segments or
geographic markets.
Toyota believes that its research and development initiatives, particularly the development of
environmentally friendly new vehicle technologies, vehicle safety and information technology, provide it with a
strategic advantage.
Toyota’s ability to compete in the global automotive industry will depend in part on Toyota’s successful
implementation of its business strategy. This is subject to a number of factors, some of which are not in Toyota’s
control. These factors are discussed in “Operating and Financial Review and Prospects” and elsewhere in this
annual report.
Toyota Global Vision
In March 2011, Toyota unveiled its “Toyota Global Vision” corporate outline for the future, which serves
not only to give direction to Toyota employees around the world, but also to convey such direction to customers
and to the public at large. Toyota will work to achieve sustained growth through the realization of the following
ideals which are parts of the Vision:
“The safest and most responsible ways of moving people”
• Safety is Toyota’s highest priority, and Toyota will continue to provide world-class safety.
• Toyota will also continue to contribute to environmental quality and to human happiness by using
leading environmental technology and by deploying that technology in a growing line of vehicle
models. At the same time, Toyota will work through the provision of products, sales and services that
exceed customer expectation to offer a rewarding experience for customers.
“Enriching lives around the world”
• Toyota has been consistently true to its founding spirit of serving society through conscientious
manufacturing, and it will continue working in that spirit to contribute to enhance the quality of life
wherever it has operations.
• Toyota will strive to continue contributing to economic vitality wherever it has operations by generating
stable employment and by participating in mutually beneficial business relationships with dealers and
suppliers. It will also strive to continue to actively engage in initiatives for human resources
development and the promotion of cultural activities of its host communities.
“Lead the way to the future of mobility”
• Toyota will lead the industry in technological development that will spawn next-generation mobility.
For example, it will explore possibilities in personal mobility and in the convergence of information
technology for automobiles and “smart grids” for optimizing energy generation and consumption.
Toyota will strive to offer products and services that match the needs in each market.
• Toyota will strive to advance environmental technology and develop low-carbon technologies and
technologies for maximizing safety through interaction with the transport infrastructure to lay a
foundation for sustainable and amenable future mobility.
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