Toyota 2015 Annual Report Download - page 17

“Our commitment to quality, constant innovation”
• Toyota is committed to providing quality vehicles that are highly reliable and driven with a sense of
safety and reliability.
• Toyota will constantly reinvent itself and continue to engage in cutting-edge technology development.
Toyota will work towards offering vehicles around the world that address the needs of today and of
tomorrow at affordable prices.
“Continued awareness for the Earth and environment”
• Toyota will continue to work towards minimizing environmental impact in its manufacturing and other
operations, and products.
• With an emphasis on environmental awareness, Toyota will in its operations work towards energy
conservation, reduction in carbon dioxide emission, efficient use of resources such as recycling, and
human resource development and production methods that allow for coexistence with nature.
“Exceed expectations and be rewarded with a smile”
• Everyone at Toyota will continuously maintain a sense of gratitude to customers and will strive to earn
smiles with products and services that are stimulating and inspiring and exceed customer expectations.
“There is always a better way”
• All Toyota employees will share the recognition that there is always a better way and share a
commitment to continuous improvement, which are fundamental to The Toyota Way.
“Meet challenging goals by engaging the talent and passion of people”
• Toyota will nurture a corporate culture where teamwork and individual creativity thrive and where
people will approach their work with pride and passion.
• Toyota will honor the spirit of diversity in recruiting, training and promoting capable individuals around
the world. Human resources development at Toyota will continue to promote the transfer of the
company’s monozukuri spirit of conscientious manufacturing and related skills and know-how from one
generation to the next.
As for the future business environment, the U.S. is expected to continue recovering and Europe, chiefly in
the eurozone, is expected to continue its moderate recovery. Meanwhile, China and other emerging countries are
showing a risk of a slowdown. With regards to the Japanese economy, attention needs to be paid to an economic
decline caused by a slowdown in emerging countries.
The automotive market is expected to progress steadily in developed countries, though concerns over
slowdowns in emerging countries continue. In addition, measures to respond to environmental and fuel
consumption regulations in various countries and to reinforce efforts toward the development of safety
technologies are required, while companies in other businesses are newly venturing into the development of
automated driving technology. Fierce competition is thus intensifying on a global scale.
In this severe business environment, Toyota intends to steadily progress toward the realization of the Toyota
Global Vision through sustainable growth based on the following policies:
First, Toyota intends to contribute to the realization of a future mobility society through pioneering
technologies, products and businesses. Toyota will develop human resources who will foresee the future and
courageously take on new challenges.
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