Verizon Wireless 2006 Annual Report Download - page 9

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The Verizon Wireless “Cherry Chocolate” music phone
7
What We Do:
Wireless
The wireless industry continues to be
one of the most dynamic growth sectors
in the global economy. In nearly every
measure – from market share to network
reliability to customer loyalty – Verizon
Wireless delivered another year of
superior results in 2006.
Last year Verizon Wireless added
7.7 million customers – the most in
our history – to bring our total wireless
customer base to 59.1 million. This
represents a 15 percent increase in total
customers from the end of 2005. Verizon
Wireless continues to set industry
records for low churn, a measure of
customer loyalty, with only 1.17 percent
turnover. And in the fourth quarter
of 2006, Verizon Wireless quarterly
revenues topped $10 billion for the first
time. Full-year 2006 revenues were
$38.0 billion, making Verizon Wireless
the largest wireless provider in the
country based on total revenues.
The Verizon Wireless Advantage:
> Most reliable wireless voice and data
network in the nation
> Recognized by publications and industry
organizations for the best customer
service
> Highest customer loyalty in the industry
> Over 2,200 Verizon Wireless retail stores
across the country
> Portfolio of innovative wireless devices
for consumers and businesses
> Industry-leading operating income
margins
Wireless
Customers
(millions)
04 05 06
Wireless
Revenues
(billions)
04 05 06
43.8
51.3
59.1
$27.7
$32.3
$38.0
7
VER I ZON C OMMUN I CATION S INC. 2006 ANNUA L REP O RT