Yahoo 2007 Annual Report Download - page 12

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tools, financial calculators, and content about local neighborhoods, schools, home loans, foreclosures, and finding a
real estate agent. Yahoo! Real Estate generates revenues from partners who pay to list their properties on our site.
Yahoo! Food is a one-stop online food destination. The site contains free recipes, chef and restaurant information,
food video segments, and select blogs dedicated to food topics. Content is provided by recognized authorities and
personalities in the food space. Yahoo! Food generates revenues primarily from display advertising.
Yahoo! Tech offers users a variety of free information on consumer electronics, including product comparisons and
consumer reviews. Yahoo! Tech was developed with the simple philosophy of making technology easy for all
Yahoo! users, especially those without a deep understanding of technology and gadgets. Yahoo! Tech generates
revenues primarily from display advertising.
Yahoo! Kids is a free entertainment and educational Internet guide designed for children ages six to twelve. Yahoo!
Kids offerings include games, reference materials, and movie information. Additionally, Yahoo! Kids includes a
“study zone” section with resources for classroom and after class exploration. Yahoo! Kids generates revenues
primarily from display advertising.
Yahoo! Health is a comprehensive healthcare destination. Yahoo! Health provides free information on healthy
living, medical conditions, clinical trials, diet, and fitness. The site contains online community tools, complete with
groups focused on popular health topics, as well as blogs provided by recognized experts. Yahoo! Health generates
revenues primarily from display advertising.
Connected Life
Our Connected Life offerings include co-branded broadband, Yahoo! Mobile, Yahoo! Digital Home, and Yahoo!
Desktop. Connected Life offers services designed to provide consumers with easy access to the open Internet and
their Yahoo! content and communities across a variety of Internet-enabled devices including mobile, televisions,
and personal computers (“PCs”).
Yahoo! Mobile’s goal is to connect people to Internet content via mobile devices and become the premier mobile
Internet starting point for users, advertisers, and publishers. Throughout 2007, Yahoo! Mobile focused on creating
experiences specifically built for the mobile environment by reinventing mobile search, creating open mobile
platforms, and driving mobile advertising opportunities. In early 2007, Yahoo! launched oneSearch, a reinvention
of mobile search that provides instant answers and relevant information. oneSearch is currently available in 20
countries. Over the course of the year, Yahoo! Mobile forged over 20 strategic partnerships for oneSearch with
leading mobile operators around the world including Telefonica, America Movil, 3 Group, and Globe Telecom Inc.
In 2007, we launched Yahoo! Go 2.0 in 17 countries across Europe, Asia, and the Americas. We generate fees
revenues by distributing Yahoo! services through mobile operators and advertising revenues by selling mobile
search and display advertising to Yahoo! advertising customers.
We grew our mobile advertising leadership with the launch of global display advertising in 20 countries and the
expansion of search advertising in the U.S., United Kingdom, and Japan. We launched syndicated advertising on
Vodafone as its exclusive partner in the United Kingdom. We have become the partner of choice to more than 30
clients, including Coca-Cola, Adidas, Hewlett Packard, Ford, Sony, Procter & Gamble, Hilton, and Paramount.
Yahoo! Digital Home is focused on creating the best consumer experiences around open content for television and
other devices. In 2007, Yahoo! executed a multi-year development deal with Intel to develop an application for a
new Intel digital home set top hardware device and to build consumer services to run on the new application. Other
Yahoo! Digital Home initiatives include the launch of Sony’s Bravia Internet Video Link application in the U.S.,
Canada, and Mexico, and the availability of Yahoo! Sports for TV Major League Baseball to deliver contextual
Internet content to enhance the television viewing experience. Yahoo! Digital Home generates revenues primarily
from search and display advertising.
Yahoo! Desktop services make it easy for users to keep up-to-date on and to interact with their Yahoo! services and
other Internet-based information on their PC desktop without using an Internet browser. Yahoo! Widgets is a
platform that allows consumers to take advantage of more than 4,400 lightweight applications that may reside on a
user’s PC desktop to perform a wide variety of tasks and provide access to an array of information. In 2007, we
released Yahoo! Widgets 4.5, making it easier for consumers to discover Widgets and for developers to create them.
Yahoo! Desktop generates revenues primarily from search and display advertising.
We also generate revenues from some of our marketing services and product offerings as discussed below.
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