Yahoo 2007 Annual Report Download - page 6

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2007 HIGHLIGHTS
The following are some of our key accomplishments during 2007 directed at furthering our objective of providing
essential and relevant Internet services to users, advertisers, publishers, and developers:
Users — Engagement Services and Offerings
• Acquired Zimbra, Inc., a provider of e-mail and collaboration software, expanding Yahoo!’s mail offerings and
presence in universities, small and medium-sized businesses, and service provider partners.
• Acquired Rivals.com, a leading online destination for college and high school sports and recruiting information,
expanding community offerings and open publishing capabilities on Yahoo! Sports.
• Launched the next generation of Yahoo! Mail, with unlimited storage and the ability to send instant messages
(“IM”) and text messages to mobile phones in the United States (“U.S.”), Canada, India, and the Philippines from
within the e-mail experience.
• Launched Yahoo! Search Assist, among the most advanced assistance technology on the Web that integrates
audio, video, and photos directly into search results and provides real-time query suggestions and related topics
and concepts.
• Launched Yahoo! Go for Mobile 2.0, an innovative application that significantly enhanced the mobile Internet
experience for consumers through a unique product design, the ability to personalize with content from the entire
Internet, and an all new mobile search.
• Introduced My Yahoo!, our free personalized start page, which features more robust content and a larger variety
of personalization options, including color, layout, and drag and drop functionality. Powered by a new front and
back end, the new My Yahoo! reflects months of user feedback and most requested features. My Yahoo! leads the
personalized Web pages in its category in both unique visitors and time spent.
Advertisers — Marketing Solutions and Tools
• Acquired Right Media Inc. (“Right Media”), an online advertising exchange that is an integral piece of the
Company’s strategy to build the industry’s leading advertising and publishing network. The acquisition is a key
step in Yahoo!’s efforts to change how publishers connect to their audiences in one open advertising community.
• Acquired BlueLithium Inc., an online global ad network, complementing Yahoo!’s leading advertising tools and
capabilities through its offerings of direct response products and extending Yahoo!’s ability to deliver powerful
data analytics, advanced targeting, and innovative media buying strategies to advertisers.
• Launched the second phase of Panama, our search marketing system, by introducing its new ranking model to all
of our major domestic and international markets. The new ranking model allows ads to be ranked by quality and
keyword bid price.
• Introduced Yahoo! Smart Ads in the travel and auto categories as an innovative advertising platform providing
marketers and advertisers with customization, relevance, and targeting capabilities with display ads.
• Combined Yahoo!’s search and display advertising sales teams in the U.S. to better serve all our advertisers’
marketing objectives from brand awareness to direct response.
• Launched a syndicated advertising partnership with Vodafone as its exclusive partner in the United Kingdom.
Through the partnership, Yahoo! provides mobile display advertisements in Vodafone’s Live! Portal, mobile TV
application, and mobile games.
Publishers — Alliances and Partnerships
• Entered into a multi-year search and advertising distribution agreement with WebMD and significant display
advertising agreements with Cars.com, Forbes.com, and Ziff-Davis Media, in addition to entering into an
agreement to provide display and video advertising services on Comcast.net to build Yahoo!’s network of
premium publishers.
• Entered into a multi-year partnership with Viacom Inc. to provide search tools and contextual advertising for
Viacom’s broadband sites including MTV, VH1, Comedy Central, and Nickelodeon television networks.
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