Yahoo 2007 Annual Report Download - page 9

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Please find page 9 of the 2007 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Shopping
Yahoo! Shopping provides comprehensive search functionality and comparison-shopping tools for users to find,
research, compare, and buy products online. This property also provides a full suite of merchant ratings, product
review, and research tools compiled by user-generated and third-party sources. Kelkoo provides product search
functionality and an online comparison shopping service with operations in 10 European countries and also powers
the Yahoo! Shopping services in Australia and Taiwan. Yahoo! Shopping generates revenues from merchants when
users click-through to their Websites and/or through a revenue share of the final selling value when users purchase
products. A “click-through” occurs when a user clicks on an advertisers’ listing.
Travel
Yahoo! Travel is a comprehensive online travel research and booking site for users to find, compare, and
conveniently purchase travel products such as airline tickets, hotel rooms, car rentals, vacation packages, and
cruises. Yahoo! Travel also includes Yahoo! Trip Planner, a social media product that allows users to document
their personal travel experiences with others. Yahoo! Travel generates revenues from our travel partners when users
click-through to their Websites and/or through a revenue share of the booking value when users make travel
arrangements on Yahoo! Travel.
Personals
Yahoo! Personals is a leading online dating service. It allows users, free of charge, to post a profile and search for
others with whom to communicate within the Yahoo! Personals community. Users can also send short one-time
messages to others to communicate their interest without charge. With a paid subscription, Yahoo! Personals’ users
can e-mail and use Yahoo! Messenger to communicate with others in the Yahoo! Personals community. The
standard Yahoo! Personals subscription service serves a large population of people with a user experience that is
tailored to meet the communication needs of today’s online daters. In 2007, Yahoo! Personals was redesigned to
deliver a fresh new look and provide easier access to mail and search results. Yahoo! Personals generates revenues
primarily from premium user subscription fees.
Answers
Yahoo! Answers is an online community where anyone can ask and answer questions on any topic. It is a living
repository for relevant information made up of real life experiences, advice, and opinions. Yahoo! Answers
connects people to the information they are seeking with those who know it. Yahoo! Answers provides a global
platform where users around the world share their experience and insight. Yahoo! Answers generates revenues
primarily from display advertisements on the site.
Communications and Communities
Communications and Communities offerings provide a wide range of communication services to users and small
businesses across a variety of devices and through our Yahoo! Broadband alliances. We offer some services free of
charge to our users and also provide some of our services on a fee or subscription basis.
Our Communications and Communities offerings include the following:
•Communications — Yahoo! Mail; Zimbra Mail; and Yahoo! Messenger
•Communities — Yahoo! Groups; Yahoo! 360
o
; and Flickr
Communications
Yahoo! Mail is a free service available in over 20 languages that provides users with a full-featured e-mail
functionality and experience including industry-leading spam and virus protection, unlimited free storage, sig-
nificant attachment size capacity, advanced search capabilities, and robust address book functionality. In addition
to our basic e-mail service, for a subscription fee, we offer Yahoo! Mail Plus, a premium mail service providing a
number of premium features, including access via e-mail applications such as Outlook, enhanced spam protection,
additional attachment size capacity, and a display ad-free interface. In 2007, we released for general availability a
new version of Yahoo! Mail that provides a faster experience with enhanced functionality, such as drag and drop
e-mail organization and message previews. Yahoo! Mail generates revenues primarily from display advertising and
premium user fees.
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