Yahoo 2007 Annual Report Download - page 8

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searching experiences. Yahoo! generates revenues primarily from users clicking on sponsored search links, paid
inclusion, and directory.
Our Search offerings include the following:
•Search — Yahoo! Search
•Local — Yahoo! Yellow Pages; Yahoo! Maps; and Yahoo! Local
•Shopping — Yahoo! Shopping and Kelkoo, S.A.
•Travel — Yahoo! Travel
• Personals — Yahoo! Personals
• Answers — Yahoo! Answers
Search
Yahoo! Search, our proprietary algorithmic search technology, provides users with a free comprehensive and highly
relevant online search experience with search results sorted based on relevance to the user’s search query. Yahoo!
Search discovers and processes content (including Web pages, documents, images, videos, and audio clips) on the
Internet to give users a comprehensive, up-to-date, and relevant search experience. Pages on the Internet are ranked
according to their relevance to a particular query by analyzing document features, including text, title and
description accuracy, source, associated links, and other unique document characteristics. For example, if the user
enters the phrase “hybrid car” into the Yahoo! Search box, the Yahoo! search technology will search its indexed
Web pages and return links to what it identifies as the most relevant Websites regarding “hybrid car” on the Internet.
A single search gives immediate results from a database that is updated frequently to capture newly created and
changing pages, including late breaking news and timely events. The search might also return results from Yahoo!
Answers, Yahoo! Video, or Flickr.
In 2007, Yahoo! Search launched Yahoo! Search Assist, its assistance technology that helps users refine searches to
get straight to the answers they are looking for by offering suggested search terms. The size of the Yahoo! Search
index, a measure of how much content from across the Web is searchable, continued to grow significantly making it
among the largest search engines available, delivering a comprehensive, up-to-date, and relevant search experience.
To further extend our reach in social search products, we now provide users with easy ways to remember, search,
organize, and share their favorite Websites and Web pages. Through the popular social bookmarking Website
del.icio.us, users are able to access, manage, and share their favorite pages on the Internet from any computer.
Local
Our Local offerings include three individual search properties whose primary services are available free to users:
Yahoo! Yellow Pages, Yahoo! Maps, and Yahoo! Local.
Yahoo! Yellow Pages enables users to quickly connect to local and national merchants in the U.S. through business
address and phone listings. Yahoo! Yellow Pages generates revenues from our advertisers and publishers by serving
sponsored business listings at the top of the search results page.
Yahoo! Maps provides interactive maps with zooming, real time traffic conditions, and accident reports, together
with integrated driving directions. In 2007, we enhanced our offering with a new display format, customizable
printed directions, and improved driving directions. We also released Yahoo! Maps in several additional countries,
including Canada, France, India, Germany, and the United Kingdom, as well as a Spanish language version in the
U.S. Yahoo! Maps generates revenues by showing display advertising on the site, as well as running “Business
Locator” advertisements that automatically search for a particular business in the map view.
Yahoo! Local is a stand-alone offering, using content and technology from other properties such as Yahoo! Yellow
Pages and Yahoo! Maps to help users find local business listings, recommendations, events, and user reviews. In
2007, we introduced a new layout focused on building our community of users and encouraging contribution of
user-generated content, including reviews, helpfulness ratings, comments, and photos. The “City Guides” page was
developed to surface popular listings, events, and information in the user’s local area. Yahoo! Local generates
revenues from our advertisers and publishers by serving “Featured Listings” placements on our search results page,
as well as offering “Enhanced Listings” with enhanced content on a business listings page.
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