Yahoo 2007 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2007 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 156

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156

• Expanded the Newspaper Consortium to include over 20 newspaper publishing companies and more than 550
daily and weekly newspapers at the end of 2007. The partnership encompasses co-branding of the Yahoo!
HotJobs careers platform with the newspapers’ career listings businesses; the enhancement of newspaper online
advertising revenues using Yahoo!’s display advertising technology; leveraging the strengths of the newspapers’
local sales forces and Yahoo!’s national online sales force; integration of Yahoo!’s paid search technology across
newspaper sites; and distribution of high-quality newspaper content across the Yahoo! network.
• Expanded our strategic partnership with eBay that focuses on multiple areas of cooperation including algorithmic
search, payment processing, and display advertising. Through this agreement, Yahoo! serves as the exclusive
third-party seller of both paid search and display advertising for eBay in the U.S.
• Expanded our global mobile services with nine new partnerships across Asia Pacific and entered into new and
expanded agreements to distribute our mobile offerings including Yahoo! oneSearch, Yahoo! Go 2.0, and Yahoo!
Mail with more than 20 leading mobile operators and key handset original equipment manufacturers (“OEMs”)
including Research in Motion, Nokia, Motorola, Apple, America Movil, Telefonica, and Globe.
We expect to continue to acquire or make investments in companies, products, services, and technologies in the
future. See Note 3 — “Acquisitions” of the notes to the consolidated financial statements, which appears in Part II,
Item 8 of this Annual Report on Form 10-K for additional information related to our acquisitions.
Our accomplishments are possible because of our dedicated, highly skilled, and talented employees. We believe
that Yahoo! attracts among the most highly qualified and accomplished scientists, engineers, design specialists,
marketers, and professionals. We seek to recruit and retain people who thrive on the opportunity Yahoo! provides to
engage in technically challenging and innovative products that benefit our users across a range of areas.
WHAT WE OFFER OUR USERS
Our offerings to users on Yahoo! Properties currently fall into five categories: Front Doors, Search, Communi-
cations and Communities, Media, and Connected Life.
Front Doors
Our Front Doors offerings provide a navigation hub, a personalized start page, known as My Yahoo!, and a Web-
browser add-on to users. Each of these is provided free of charge and acts as a starting point into Yahoo! Properties
and the Web. Our Front Doors offerings generate revenues primarily from display advertising.
Our Front Doors offerings include Yahoo! Front Page, My Yahoo!, and Yahoo! Toolbar:
Yahoo! Front Page (www.yahoo.com) serves as a free navigation hub and starting point into the Yahoo! Properties.
Among many available features on the page are the ability to perform a Web search, read the latest news, link to
Yahoo! Websites, and view promotions from Yahoo!’s advertisers and publishers.
My Yahoo! is our free, personalized start page that allows registered members to create a personal profile and
organizes and delivers information of personal interest to our users via a user-customized interface. Through
personalization, the My Yahoo! platform allows us to deliver targeted advertising and transaction-based services on
behalf of our advertisers and publishers.
Yahoo! Toolbar is a free Web browser add-on that enables users to conveniently access Yahoo! Properties from
anywhere on the Web and provides free security services to enhance the user experience. In 2007, we released
updated versions of the Internet Explorer toolbar and the Firefox toolbar, with improved features and the latest
bookmarks functionality.
Search
Our Search offerings are often the starting point for our users navigating the Internet and searching for information,
whether from their computer or a mobile device. In Search, our goal is to provide the most valued and trusted search
experience for users, advertisers, and publishers. In the emerging areas of social search and media, our goal is to
create the most desirable and relevant communities, large and small, to enable people to connect and exchange
knowledge, insights, and experiences with each other. Social search and media enable users to leverage their
network of friends, interests, and other trusted information sources to improve everyday Web browsing and
5