Verizon Wireless 2011 Annual Report Download - page 12

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In 2011, Verizon acquired
CloudSwitch, an innovative
provider of cloud software
technology that enables
enterprises to more easily
and securely move workloads
between company data
centers and the cloud.
CLOUD SOLUTIONS
FOR A CONNECTED WORLD
Terremark, a Verizon
company, is helping
enterprise and
government executives
realize the power and
promise of the cloud
with its global network
of data centers and
a comprehensive
portfolio of secure
solutions.
tRansFORMatiOn
10
Smartphones accounted for one of every three wireless devices sold
around the world in 2011. Tablet and smartphone sales now exceed
those of personal computers. Fast ber and wireless networks are mak-
ing video an intrinsic part of everyday communication, and advances in
cloud storage and Internet backbone speeds make media and software-
based solutions available to any device, on a global scale.
The more consumers and businesses live and work in the digital realm,
the more thoroughly it transforms business models, social patterns and
customer expectations.
The transformation has taken hold so quickly that we almost take for
granted the technology revolution that underlies it. The average home
has multiple broadband devices and electronics, all animated by
Internet networks. Our personal digital content — videos, music, books
and photos — is accessible wherever we go. As we move from con-
nected home to connected car to connected oce, we’re increasingly
within reach of the Internet every minute of every day.
For businesses, new technologies oer a new way of organizing work and
engaging with the marketplace. Small companies and entrepreneurs gain
instant access to worldwide markets. Large organizations link employees,
suppliers and customers around the world into an always-connected
social enterprise. Computing capacity and business applications are avail-
able on demand from the cloud, making enterprises more ecient and
exible. And collaboration can happen on a worldwide scale, speeding
the process of innovation and the dispersion of new technologies.
As one of the few companies that can deliver integrated solutions across
all platforms and devices, Verizon is both creating these opportunities and
helping manage the challenges that accompany this transformation.
Managing in the Cloud Era
With the rise of the globally connected enterprise, businesses need
intelligent applications that can run on multiple platforms. Mobile
workforces require constant access to collaboration tools and back-end
systems to be productive and competitive, and organizations also need
to securely manage vast amounts of data and turn it into intelligence
that leads to new products, services and revenue streams. With tech-
nology changing so quickly, enterprises are looking to minimize capital
investment and accelerate innovation cycles. Cloud services also spread
resources eciently and reduce duplicative investments in equipment,
making them a key tool in helping corporations nd sustainable solu-
tions to managing a global enterprise.
This is a new model for managing an enterprise. No wonder, then, that
the market for cloud services is estimated to grow at close to 20 percent
a year between now and 2020.