Verizon Wireless 2011 Annual Report Download - page 24

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22
vERizOn cREdO
Steven Ramirez,
a sales representative
at Verizon’s FiOS
store in Hempstead,
NY, lives the Credo
by focusing on his
customers’ needs.
The Verizon Credo provides clear direction to our
employees about how to execute and what it takes to be
successful. It captures our culture in words and reminds
us that integrity, customer needs, urgency and teamwork
need to be the foundation of everything we do. It’s our
guide to being the best company for our employees, our
customers, our shareowners and our community.
WHO WE aRE
We have work because our customers value
our high-quality communications services.
We deliver superior customer experiences through
our products and our actions. Everything we do
we build on a strong network, systems and process
foundation. The quality and reliability of the products
we deliver are paramount. Customers pay us to
provide them with services that they can rely on.
We focus outward on the customer, not inward.
We make it easy for customers to do business with us,
by listening, anticipating and responding to their needs.
We know our products and can explain them to customers.
We focus on fundamental execution. We are accountable
and we follow through with a sense of urgency.
We know that having the highest ethical standards is
a competitive advantage.
We know teamwork enables us to serve our customers
better and faster. We embrace diversity and personal
development not only because it’s the right thing to do,
but also because it’s smart business.
We are driven not by ego but by accomplishments.
We keep our commitments to each other and our
customers. Our word is our contract. We respect and
trust one another, communicating openly, candidly
and directly since any other way is unfair and a waste