Verizon Wireless 2011 Annual Report Download - page 16

Shared Solutions
Leverage the transformational power
of our networks, technology and
people to create long-term business
value while addressing critical
unmet needs of our communities
in smart energy and health care.
Shared Service / Philanthropy
Align our philanthropic assets
domestically and internationally
to deliver shared solutions in
education, health care and
sustainability to our communities.
Shared Sustainability
Lead our industry by minimizing
the environmental impact of our
operations and supply chain and
by facilitating the transition to a
low-carbon, sustainable economy.
sHaREd succEss
Now a new technological era is creating fresh opportunities for us to
deepen the connection between our business interests and those of the
society. By reinventing our networks around mobility, broadband and
global connectivity, we are expanding the innovative capacity of the
economy, making possible entirely new business models and creative
solutions for addressing the world’s unmet environmental and social
needs. We can now solve problems in ways not possible before, bring-
ing the transformational power of technology and innovation to the most
fundamental needs of our customers and communities.
This is, at its heart, a growth strategy — one that opens new markets for
Verizon and creates sustainable long-term value for shareowners as well
as stakeholders. In 2011, we formalized this strategy for creating business
and social value under the mantle of “Shared Success,” a term that derives
from the Verizon Credo (see pages 22-23).
Our Shared Success strategy has three broad goals, articulated below.
In 2012, we are focused on deploying energy and health care solutions
that generate new revenue for Verizon while increasing energy eciency
and improving health care quality for our customers and communities.
We will develop measures to track both the business and social value of
our eorts. With respect to business value, we will track market penetra-
tion and revenue growth in the energy and health care sectors. For social
value, we will develop measures for increased awareness and eciency
for our energy solutions and for increased access, reduced costs and
improved care in the health care sector.
Through this broad and deep commitment to Shared Success, we aim
to integrate this approach throughout our business, bringing this ethic
to bear on all our decisions — from the products we sell to the markets
we enter, from the technology we develop to the grants we make in the
community — in the belief that creating a healthy, sustainable society is
the surest path to creating a healthy, sustainable business.
A TRUER CONNECTION
BETWEEN BUSINESS AND SOCIAL NEEDS
Verizon has always been a company built for the long term. We build networks that provide
an infrastructure for economic growth. Our products are the glue for the relationships that
make society possible. We invest in the human and intellectual capital that keeps our company
strong and competitive, and throughout our long history our employees have contributed to
the public good of the communities we serve.
To view the Verizon Corporate Responsibility report online featuring additional content, go to responsibility.verizon.com/2011.
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