Yahoo 2009 Annual Report Download - page 12

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2009 HIGHLIGHTS
Users—Engagement and Offerings
• Launched the new Yahoo! homepage, which brings together the leading tools and content from across the
Web, combined with leading content and services from Yahoo! Properties, to give users one place to access
the people and things that matter to them most.
• Launched a new version of Yahoo! Mail, which makes it easier for people to get things done in Mail by
prioritizing messages and updates from the people most important to them, providing new photo sharing tools,
and offering new applications.
• Launched Yahoo!’s new mobile homepage, simplifying the mobile experience and allowing consumers to
bring together their favorite content and services from anywhere across the Internet in one location. The
mobile homepage is currently available in 38 markets on more than 1,900 devices. In addition to creating
mobile browser services, Yahoo! also develops mobile applications for a variety of platforms including new
applications that bring key Yahoo! Properties, such as Yahoo! Finance and Flickr, to mobile.
• Launched a new version of Yahoo! Messenger instant messaging (“IM”) services with improved interactive
video and social features which make it easier for our users to communicate with each other.
• Launched Ad Interest Manager as a central place where Yahoo! users can see a concise summary of their
online activity and make easy, personal choices about their exposure to interest-based advertising.
Advertisers—Marketing Services
• Launched two new retargeting products and demographic targeting (for search ads), each designed to help
brand and performance advertisers better reach their targeted audiences.
• Launched a Smart Ads partner program which combines Yahoo!’s consumer insights and rich media
capabilities with a new ad serving technology that automatically converts advertisers’ creative campaign
elements and targeted offerings into customized display ads for the targeted group of consumers.
• Rolled out a series of enhancements to Yahoo! Search Marketing that makes it easier for advertisers to reach
their targeted customers and improve their search advertising performance. Enhancements include the new Ad
Delivery Report, pricing updates for advertisers to better align what advertisers pay with the value of the clicks
they receive and a new advertisement selection platform to improve the relevance of search ads.
USER OFFERINGS
Our offerings to users on Yahoo! Properties currently fall into four categories: Integrated Consumer Experiences,
Applications (Communications and Communities), Search, and Media Products and Solutions.
Yahoo!’s mobile services are available across the Company’s network of properties and through partnerships.
Yahoo! has distribution partnerships with more than 80 carriers and original equipment manufacturers (“OEMs”)
around the world for distributing its mobile services.
Integrated Consumer Experiences
Our Integrated Consumer Experiences offerings include the Yahoo! Home Page, My Yahoo!, Yahoo! Toolbar,
Yahoo! Local, and Connected TV—all are entry points to the Yahoo! experience, whether via the Web, mobile
or TV. These offerings are generally provided to users free of charge. We generate revenues from these offerings
primarily from search and display advertising.
Yahoo! Home Page (www.yahoo.com) is a navigation hub and starting point into Yahoo! Properties and the
Internet, via a personal computer (“PC”) or mobile device. This is where users have the ability to perform a Web
search, read the latest news, and find links to other Yahoo! Websites.
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