Yahoo 2009 Annual Report Download - page 16

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Yahoo! Search BOSS is an open search web services platform that enables developers, start-ups, and large
Internet companies to build web-scale search products by utilizing the entire Yahoo! Search index.
SearchMonkey is a leading open search platform that allows developers and Website owners to use structured
data to make Yahoo! Search results more useful and visually appealing, and drive more relevant traffic to their
Websites.
GLOBAL BUSINESS
We manage our business geographically based on two segments: United States and International. Additional
information required by this item is incorporated herein by reference to Note 14—“Segments” of the Notes to the
consolidated financial statements, which appears in Part II, Item 8 of this Annual Report on Form 10-K.
We provide services in more than 25 languages and in more than 50 countries, regions, and territories, including
localized versions of Yahoo! in Argentina, Australia, Austria, Brazil, Canada, Chile, China, Columbia, France,
Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Korea, Malaysia, Mexico, the Middle East,
Netherlands, New Zealand, Peru, Philippines, Russia, Scandinavia (Denmark, Finland, Norway, Sweden),
Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom, the United States, Venezuela,
and Vietnam.
Outside of native English speaking countries, we provide some of our most popular user services through Yahoo!
Asia (our English language portal to Southeast Asia), Yahoo! Canada en Français (French Canadian Website),
and Yahoo! En Espanol (United States Hispanic Website).
We own our international operations (except in Australia, China, Japan, and New Zealand where we have joint
ventures and/or noncontrolling interests). We support these businesses through a network of offices worldwide.
Revenues are primarily attributed to individual countries according to the international online property that
generated the revenues.
Information regarding risks involving our international operations is included in Part I, Item 1A. “Risk Factors”
of this Annual Report on Form 10-K and is incorporated herein by reference.
SALES
We maintain four primary channels for selling our advertising services: field, telesales, online, and reseller. Our
field advertising sales team sells display and search marketing services to leading advertisers and agencies. Our
telesales channel sells our services to medium-sized businesses, while our online channel is a self-service
program primarily for small businesses. Our reseller channel enables Yahoo! to sell advertising services to
additional regional and small business advertisers.
In the United States, we employ sales professionals in multiple locations, including Atlanta, Boston, Chicago,
Dallas, Detroit, Hillsboro, Los Angeles, Miami, New York, Omaha, San Francisco, and Sunnyvale. In the
international markets, we have either our own internal sales professionals or we have established sales agency
relationships in 50 countries, regions, and territories.
No individual customer represented more than 10 percent of our revenues in 2007, 2008, or 2009.
Internet usage is subject to seasonal fluctuations, typically declining during customary summer vacation periods
and becoming most active during the fourth quarter holiday period due to increased online retail activity. This
seasonality pattern has affected, and we expect will continue to affect, our business and quarterly sequential
revenue growth rates.
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