Yahoo 2009 Annual Report Download - page 13

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Please find page 13 of the 2009 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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My Yahoo! is a personalized start page that delivers registered users information of personal interest to registered
users via a user-customized interface.
Yahoo! Toolbar is a Web browser add-on that conveniently enables users to access Yahoo! Properties and third-
party content via applications from anywhere on the Web.
Yahoo! Local is a stand-alone local search offering, which helps users find local business listings and related
content such as recommendations, user reviews, merchant photos, and maps.
Connected TV seamlessly integrates the Internet into the television experience in an open platform. We have
distribution relationships with the top three global television manufacturers.
Applications
Communications
Our Communications offerings, including Yahoo! Mail and Yahoo! Messenger, provide a wide range of
communication services to users and small businesses across a variety of devices and through our broadband
Internet access partners. We offer some services free of charge to our users and also provide some services on a
fee or subscription basis. We generate display advertising and fees revenues from these offerings.
Yahoo! Mail provides users with full-featured e-mail functionality. In addition to our free e-mail service, for a
subscription fee, we offer Yahoo! Mail Plus, a premium e-mail service that provides features such as a
display-ad-free interface.
Yahoo! Messenger instant messaging service provides an interactive and personalized way for people to connect
and share experiences on a real-time basis. Yahoo! currently offers mobile applications for Yahoo! Messenger.
Communities
Our Communities offerings, including Yahoo! Groups, Yahoo! Answers, and Flickr, enable users to organize
into groups and share knowledge, common interests, and photos. We generate revenues from our Communities
offerings primarily through display advertising.
Yahoo! Groups provides members with shared access to information such as message archives, photo albums,
event calendars, and polls.
Yahoo! Answers is a service where anyone can ask and answer questions on any topic.
Flickr is an online photo management and sharing service that makes it easy for users to upload, store, organize,
and share their photos. In addition to the basic service, Flickr offers a fee-based service with unlimited storage,
uploads, and an advertising-free browsing and sharing interface. Yahoo! currently offers mobile applications for
Flickr.
Search
Our Search offering is available free to users and is often the starting point for our users to navigate the Internet
and search for information. We generate revenues through our Search offerings on Yahoo! and affiliate sites.
Yahoo! Search, our proprietary search technology, provides users with a free search capability with search results
ranked and sorted based on relevance to the users’ search query. Pages on the Internet are ranked according to
their relevance to a particular query by analyzing document features, including text, title and description
accuracy, source, associated links, and other unique document characteristics. Sponsored search results are a
subset of the overall search results and provide links to paying advertisers’ Web pages. Yahoo! currently offers
mobile applications for Yahoo! Search.
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