Yahoo 2009 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2009 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 134

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134

On December 4, 2009, Yahoo! entered into a Search and Advertising Services and Sales Agreement and a
License Agreement with Microsoft under which Microsoft will be Yahoo!’s exclusive platform technology
provider for algorithmic and paid search services and Yahoo! will become the exclusive worldwide relationship
sales force for both companies’ premium search advertisers. See “Management’s Discussion and Analysis of
Financial Condition and Results of Operations—2009 Highlights—Search and License Agreements with
Microsoft.”
Media Products and Solutions
Our Media Products and Solutions offerings are designed to engage users with some of the most relevant and
compelling online content and services on the Web broadly organized in one of the following two areas:
Media
Our online Media properties include several of the most visited news and entertainment destinations on the
Internet. We generate revenue on our Media properties from display and search advertising and fee-based
services. Our Media properties include the following:
Yahoo! News provides stories from the major news agencies that are aggregated by our editorial team and
augmented by in-house generated content focused on up-to-the-minute news coverage with video, text, photos,
and audio.
Yahoo! Finance provides a comprehensive set of financial data, information, and tools that helps users make
informed financial decisions. The content is primarily provided through relationships with a number of third-
party providers. Some of these providers pay a fee when a user is referred from Yahoo! Finance to their
Websites. Some financial content, such as analyst research reports, is also available to users for a fee. Yahoo!
currently offers mobile applications for Yahoo! Finance.
Yahoo! Sports offers free and fee-based fantasy games, up-to-the-minute sports news, real-time statistics, scores
and game updates, broadcast programming, integrated shopping, and an online sports community. Yahoo! Sports
offers mobile applications for specific areas of interest to our users, such as Yahoo! Fantasy Football, along with
generalized sports content via our Yahoo! Mobile site.
Yahoo! Entertainment & Lifestyles represents a collection of properties that provides users with information, and
other engaging content centered around popular culture-related themes and activities with sites such as Yahoo!
Movies,Yahoo! Music,Yahoo! TV, including “Prime Time in No Time” which provides quick recaps of the
previous evening’s prime time television shows, celebrity news (omg!), Yahoo! Games, and women’s lifestyles
(Shine). In addition, our Media properties also include Websites devoted to specialty topics such as Yahoo!
Health,Yahoo! Tech,Yahoo! Education, and Yahoo! Weather.
Other Offerings and Services
Our other offerings and services include Yahoo! Shopping, Yahoo! Travel, Yahoo! Real Estate, Yahoo! HotJobs,
Yahoo! Personals, Yahoo! Autos, and Yahoo! Small Business. On these properties, users can research specific
topics, products, services or areas of interest by reviewing and exchanging information, obtaining contact details
or considering offers from providers of goods, services, or parties with similar interests. We generate revenue
from listing fees, transaction fees, and display and search advertising on many of these properties as well as from
subscription fees for hosting, registering domains, and other services to small businesses seeking to maintain a
Website. We also have properties tailored to users in specific international markets, which include commerce
(auctions), blogging, and social networking Websites. Commerce properties, primarily based in our Asian
markets, allow prospective buyers and sellers to enter into an online auction for goods for which we earn a
posting and transaction fee. These properties include Wretch and Monday in Taiwan.
6