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19
Description of the Company and its businesses
Main customers include architects, prime contractors,
home builders, electricians, electrical equipment distribu-
tors and DIY superstores.
5. Forefront
positions worldwide
To balance its business portfolio and meet customer ex-
pectations even more fully, Schneider Electric has ex-
panded into areas strategically related to its core
businesses such as energy efficiency, critical power and
cooling services, interoperability of products and IT sys-
tems and high value-added services.
Schneider Electric's lineup comprises three market-leading
global brands (Merlin Gerin, Square D, Telemecanique),
powerful regional or national brands (notably for installa-
tion systems and control), and benchmark specialist
brands.
In 2007, the Group considered ways to streamline its brand
portfolio.
Single family homes and
apartment buildings: a 29 billion
market worldwide
Growing by more than 5% a year.
Schneider Electric estimate
Schneider Electric’s positions*
Electrical Distribution Automation Industrial control
Medium voltage Low voltage
No. 1 ABB Schneider Electric Siemens Schneider Electric
No. 2 Schneider Electric ABB Rockwell Rockwell
No. 3 Siemens Siemens Schneider Electric Siemens
Installation systems Critical Power Customized Building automation
and control & Cooling Services sensors and security
No. 1 Legrand Schneider Electric Honeywell
No. 2 Schneider Electric Emerson Fragmented market Siemens
No. 3 Matsushita Eaton Johnson Control
Leviton Schneider Electric
* This document contains information on Schneider Electric’s competitive positions in 2007. To the best of the Group’s knowledge,
no exhaustive report has been drafted on products and systems for electrical distribution, automation and control.
The Group has compiled data on its businesses through formal and informal contacts with industry professionals, especially trade
associations. Schneider Electric estimates its market positions based on this data and actual revenue in each business.
1
The Group has many rivals, but who are often limited in
their scope. The competition breaks down into four broad
categories:
Large non-specialist manufacturers with diversified busi-
ness bases, such as ABB, General Electric, Mitsubishi
Electric and Siemens.
Multinational specialist manufacturers, such as Omron
and Rockwell Automation.
Medium-sized companies–primarily in electrical distri-
bution–with a more regional presence, including Eaton,
Hager and Legrand.
Smaller local companies such as Gewiss in Italy, Simon
in Spain, Vacon in Sweden, Sick in Germany and STI in
the US.
In its industry, Schneider Electric complies with all pre-
vailing standards around the world. The majority of its
lineup complies with world-recognized International Elec-
trotechnical Commission (IEC) standards. In North Amer-
ica, Group products generally meet standards set by the
National Electrical Manufacturers Association (NEMA),
Underwriters Laboratory (UL) or American National Stan-
dards Institute (ANSI). Products in the UK, Australia and
Asia comply with British Standards, while those in China
and Japan meet the China Compulsory Certification (CCC)
and Japan Industrial Standard (JIS).
2007 revenue
by market
n Electrical Distribution
n Automation & Control
n Critical Power
& Cooling Services
57%
14%
29%