Humana 2008 Annual Report Download - page 5

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$2.90
$4.91
$3.83
$5.90 to $6.10
$0
$2
$3
$5
$6
2006 2007 2008 2009E*
CAGR is compounded annual growth rat
e
* Based on guidance mid-poin
t
CAGR of 11%*
Diluted Earnings per Common Share
2008 Annual Report 3
We’ve become sought-after leaders
in lowering costs, improving
health outcomes and motivating
consumers. As one among many
examples, we’ve made signifi cant
headway engaging seniors before an
episodic health event. More than 60
percent of our new Medicare Advantage
members completed a Health Risk
Assessment in 2008. As a result, 8
percent were referred to our Medical
Case Management program, where
they receive personalized guidance
and actionable information tailored to
their health care needs, and 18 percent
were identifi ed as candidates for our
Integrated Medical and Behavioral
Health program – in which improved
quality of life is the objective, and where
savings from better-coordinated medical
care are nearly double the cost to
Humana of program administration.
We’ve emerged as a public policy
thought leader in Medicare, using
the knowledge we’ve gained growing
our Medicare business exponentially
since 2006, together with our more
than 20 years of experience in the
program, to advance practical, proven
solutions to the Medicare program’s
looming cost crisis.
Finally – and most importantly
for the future – we’ve made
signifi cant strides toward
broadening our orientation from
“just” health benefi ts to health in
general. Our emerging “consumerism
2.0” approach involves working
closely with our members to create
their wellness and well-being on
an individualized basis. Innovative,
participatory programs like Freewheelinsm
(which provided 1,000 free-of-charge
bicycles to the 2008 Democratic and
Republican national conventions),
BCyclesm (which in January 2009
launched bike-sharing partnerships
with the National Park Service and the
city of Denver), HorsePower Challengesm
,
Battle of the Bulge® and Dancetown®
have taken “Guidance when you need it
most” to a new level. Our emphasis
increasingly will be on providing
opportunities for our members to
improve their health in ways that
are measurable, that offer rewards,
that save money, that take maximum
advantage of new-media tools like video
“exergames” and social networks, and
that are just plain fun.