Toyota 2006 Annual Report Download - page 18
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16
Special Feature
The new-model Camry made its much-anticipated debut at Detroit’s North
American International Auto Show in January 2006. However, the new Camry
marks more than just another model change. Remodeled for the first time in
four and a half years, the Camry is a mainstay of Toyota’s worldwide business,
and its launch heralded the start of a revolution at Toyota. In this section, we
look at the challenges we faced and innovations we made in the development
of the new Camry.
—Simultaneous Worldwide Start-Up—