Toyota 2006 Annual Report Download - page 34

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32
Domestic Lineup Highlights
2005 October Launch of the Ractis compact passenger car
November Full remodeling of the RAV4 small SUV
Launch of the Belta compact sedan
December Full remodeling of the bB compact 2-box
2006 January Full remodeling of the Estima high-end minivan
Launch of the Rush compact SUV
Full remodeling of the Camry high-end FF* sedan
* Front engine front drive
Toyota will maximize growth opportunities by developing and offering
products with enhanced appeal amid steady trends in its home market.
Market Conditions
Steady demand in domestic market
as automotive market undergoes
structural change
Fiscal 2006 saw total new vehicle
sales rise slightly to 5.86 million
units, while sales excluding minive-
hicles edged down to 3.91 million
units. In recent years, demand in the
non-minivehicle market has held
steady just below 4.00 million units
while demand has shifted toward
minivehicles and used vehicles. In
fiscal 2007, the non-minivehicle
market is projected to stay around
the 4.00-million-vehicle mark.
Performance Overview
Toyota keeps market share above 40%
despite slight decline in vehicle sales
In tough market conditions, the
Toyota Group, including Daihatsu
Motor Co., Ltd., and Hino Motors,
Ltd., vigorously marketed vehicles.
However, domestic vehicle sales of
2.36 million units on a shipment
basis came up just short of the
previous year’s results, and our
share of the non-minivehicle mar-
ket adjusted slightly, from a high-
water mark of 44.5% to 44.3%.
Nevertheless, Toyota claimed more
than 40% of the market for the
eighth straight year.
Looking at sales trends by
model, the Vitz, which was fully
remodeled in the previous fiscal
year, and new models, such as
the Ractis and Belta, sold briskly.
Business Overview
1,000
500
2,000
1,500
2,500
’02 ’03 ’04 ’05 ’06
FY
Vehicle Sales in Japan
(Thousands of units)
Unconsolidated
Consolidated
0
–1.9%
–0.7%
1,769
2,364
30
40
50
’02 ’03 ’04 ’05 ’06
FY
Market Share in Japan
(%)
Excluding minivehicles
Including minivehicles
44.3%
40.9%
0
Automotive Operations Japan