Toyota 2006 Annual Report Download - page 35

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Market Strategy
Step up development of attractive
vehicles to stimulate demand
In the domestic automotive market—
which has trended steadily in the past
several years—we will actively take
measures to invigorate the market
and achieve medium-to-long-term
growth. To spur replacement de-
mand by creating new value in cars,
Toyota will offer products that cus-
tomers find even more appealing
and move forward with technology
development.
Further, we will continue restruc-
turing sales channels to cater to
customers with diverse needs and
values. Having already consolidated
sales channels from five to four and
launched the new Netz sales chan-
nel in 2004 through the advance-
ment of a revised product and
channel strategy, we differentiated
sales channels more sharply by
launching new visual identities for
Toyota dealers, Toyopet dealers,
and Corolla dealers in March 2006.
33
Ractis
Belta
bB Estima Rush
Strengthening Sales Channel Identity
In March 2006, we created new visual identities for the Toyota, Toyopet, and Corolla sales channels
by installing new signboards inside and outside dealers that reflect each channel’s distinctive
character. Specifically, we enhanced and differentiated the look of dealers’ signboards by renewing
sales channel logos, using distinctive colors and materials for each channel, and incorporating a
three-dimensional Toyota marque. Furthermore, to be environment friendly, we curbed the amount
of electricity used by signboards. Going forward, we will continue developing dealers to underscore
their particular channel identities while ensuring dealers explain products more fully and
provide comprehensive after-sales services.
[
Main Channel Focuses ]
Toyota: Luxury vehicles
Toyopet: Mid-size vehicles
Corolla: Compact vehicles
Netz: Unique vehicles