Siemens 2007 Annual Report Download - page 40

40 Fit42010
When it comes to performance, our proven top+ processes and procedures ensure that we all
speak the same language. We set clear and measurable goals and defi ne and rigorously imple-
ment the concrete measures required to achieve them. Our Company-wide top+ programs –
I nnovation, Customer Focus and Global Competitiveness – give us the tools we need to remain
successful in global competition over the long term, to supply our customers with outstanding
products, systems and solutions, and to master the new market challenges confronting our
businesses.
Innovation – Turning great ideas into business success
To set new market trends and maintain our technological leadership, we take a systematic
approach to identifying innovative business models, products and markets. Our innovations
are powering important future-oriented technologies – for example, the separation and storage
of greenhouse gases. We employ rigorous innovation benchmarking, systematically comparing
our businesses with those of our competitors to identify the success factors and levers crucial
to strengthening our innovation processes. Dialogue with customers is also essential. We col-
laborate closely with industry-leading customers to make sure we remain their preferred part-
ners for innovation leadership in the future. Everywhere, our objective is the same: to leverage
our power of innovation in order to deliver top performance in the face of global competition.
The focus is always on customers
We supply tailored products and solutions to help customers achieve their goals in the global
arena. To coordinate our offerings worldwide, we’ve set up a strategic account management
program. To ensure that our solutions are optimally geared to customer needs, we’re constantly
improving our understanding of customer processes and structures. And to better leverage
our know-how for the benefi t of our customers, we systematically compile and disseminate in-
formation Company-wide. Siemens One is what we call our strategy to enhance customer satis-
faction by bundling the offerings of our businesses in order to develop individualized, single-
source solutions. We’ve combined the expertise of all our businesses in 13 Sector Development
Boards. These boards provide our sales units with the know-how and support they need to co-
operate with customers in creating future-proof end-to-end solutions. Our recent project for
Lisbon’s Hospital da Luz is a prime example of how our efforts are paying off. Working with the
Fit42010: Operational Excellence
Our trailblazing innovations make us a reliable partner for customers
in a wide array of businesses. As part of our top+ initiative, we’ve estab-
lished uniform processes and procedures that set high standards for
performance throughout the Company. To safeguard our success over
the long term, we’re raising the bar with Fit42010.