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74 Strategic Equity Investments

Environmental stewardship and climate protection are key considerations in the development of home

appliances. Since these account for one-third of the energy consumed by private households, the potential

for energy savings in this area is substantial. Our cooling appliances are a prime example: BSH refrigera-

tors and freezers with an “A+” energy-efﬁ ciency rating now consume 24 percent less electricity than their

predecessors with an “A” rating, while our “A++” appliances use 45 percent less power than earlier models.

Compared with their counterparts from 1990, today’s cooling appliances consume 79 percent less energy.

Our products not only minimize energy consumption; they also require relatively little water. Siemens’

washing machines now use just two-thirds of the water consumed by older devices. While pushing re-

source conservation and energy efﬁ ciency, we also aim to maximize user beneﬁ t. That’s why all our prod-

ucts are designed to strike an ideal balance between performance, features, quality, user-friendliness and

energy efﬁ ciency.

The strong commitment to environmental protection that underlies our drive for innovation is one of the

main reasons why Bosch and Siemens are the best-selling appliance brands in Europe. Environmental con-

cerns are also a top priority for developers at our specialty brands like Neff and Gaggenau and our regional

brands such as Balay in Spain and Pitsos in Greece, which cater to country-speciﬁ c customer needs.

Governments and industry have set ambitious targets for improved energy efﬁ ciency, calling for a 20 per-

cent reduction in power consumption Europe-wide by 2020. By developing energy-efﬁ cient, ecofriendly

home appliances, we’re a driving force behind these efforts, making a major contribution to conserving

resources and mitigating climate change.

BSH Bosch und Siemens

Hausgeräte GmbH

The world’s third-largest manufacturer of household appliances,

BSH offers an extensive range of innovative products tailored to

customer needs and global megatrends alike.

Innovative steamers

and steam ovens

are our latest

developments for

today’s kitchen.

Fully automatic wash-

ing machines from

Siemens achieve out-

standing energy efﬁ -

ciency and feature a

wide selection of

special cycles.