Siemens 2010 Annual Report Download - page 121

113 Report on post-balance sheet date events
114 Report on expected developments and associated
material opportunities and risks
128 Information required pursuant to § () and
§ () HGB and explanatory report
133 Information required pursuant to § () and
§ () no.  HGB and explanatory report
135 Compensation and declaration pursuant to §a HGB
135 Additional information for supplemental
financial measures
138 Siemens AG (Discussion on basis of HGB)
147 Consolidated Financial Statements
261 Additional information
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less likely to be impacted by economic fluctuations. To inten-
sify our customer focus and to increase customer satisfaction
is our third focus area. We believe that customer proximity and
local presence are important factors in being able to respond
quickly to changing market requirements.
In the strategic direction of using the power of Siemens, our
first focus area is to encourage lifelong learning and devel-
opment of our employees. We invest continuously in expand-
ing the expertise of our people through demanding training
and education programs. We aim to develop our employees
worldwide by identifying talent and offering challenging tasks.
To empower our diverse and engaged people worldwide is
our second focus area which involves strengthening diversity.
We believe that the strong potential of our employees’ skills,
experience and qualifications can give us a clear competitive
advantage in our global markets. The third focus area is to
stand for integrity . On the basis of our values, we have formu-
lated clear and binding principles of conduct that cover all as-
pects of our entrepreneurial activities.
Segment strategies
Our Industry Sector is one of the world’s leading suppliers of
production, transportation, building, and lighting technology.
The Sector aims to make customers more competitive by auto-
mating the entire lifecycle of customer investments. Its inno-
vative and environmentally-friendly products, systems, ser-
vices and solutions are designed specifically to increase the
productivity and flexibility of its customers and to help them
make more efficient use of resources and energy. Our Industry
Sector relies on common technology platforms (such as Totally
Integrated Automation, or TIA) that are developed into busi-
ness-specific applications by the Divisions. This approach is
intended to enable the Divisions to achieve profitable above-
average growth.
We believe that our Energy Sector is the only company in the
world capable of improving efficiency throughout the entire
chain of energy conversion, from the extraction of oil & gas via
power generation to the transmission and distribution of elec-
tric energy. As an integrated technology company, the Sector
occupies a leading position in its industry in terms of technol-
ogy and continues to set industry standards. Our Energy Sector
aims to grow profitably and at a faster than average rate to
achieve a market-leading position in every single business area.
The strategy pursued by our Healthcare Sector focuses on in-
creasing efficiency in healthcare by improving quality while
reducing cost. The Sector strives to continuously enhance its
market position by consistently focusing on customer require-
ments and market demands, by implementing an innovation
strategy for its products, services and solutions to meet these
needs, and by continuously improving its own cost position.
Our Healthcare Sector is working on building up its presence
in the growth markets of the future, characterized by closer
integration between diagnostics and therapy, and an increas-
ing demand for efficient healthcare delivery in emerging mar-
kets. The Sector’s integrated approach combining medical im-
aging and therapy systems, laboratory diagnostics and health-
care IT systems addresses the entire medical supply chain – from
prevention and early detection to diagnosis, and on to treat-
ment and aftercare.
Siemens IT Solutions and Services, a leading European IT
service provider, offers IT expertise and delivers industry-fo-
cused end-to-end IT solutions by leveraging Siemens’ technol-
ogy and capabilities. The portfolio ranges from consulting,
software development and deployment, and system integra-
tion to the comprehensive management of IT infrastructures.
With an understanding of the client’s business and core pro-
cesses, Siemens IT Solutions and Services’ strong engineering
culture enables it to create practical innovations with measur-
able value to the customer. Siemens IT Solutions and Services
is a reliable and sustainable partner in the transformation of
business processes. In fiscal , we launched a strategic re-
orientation of Siemens IT Solutions and Services aimed at
strengthening the competitive position of the business in
preparation for its operation on a standalone basis, including
a reorganization of solutions, outsourcing and software activi-
ties. Siemens IT Solutions and Services’ position as a legally
separate operating company within the Siemens Group as of
October , , together with its simplified organizational
structure and processes, gives Siemens IT Solutions and Ser-
vices greater flexibility to master the dynamics of the IT ser-
vices market.
SFS pursues a three-part strategy, comprising the manage-
ment of the financial risks to which Siemens is exposed, the
tailoring of financing solutions for Siemens customers to sup-
port our Company ’s business activities, and the provision of
finance for other companies, primarily in the three fields of
industry, energy and healthcare. By leveraging its financing
expertise and industrial know-how, SFS creates value for its
customers and helps them strengthen their competitiveness.