Siemens 2010 Annual Report Download - page 61

40 Directions 64 Vision 56 One Siemens
57 One Siemens: Overview
59 Framework for sustainable value creation
60 Focus areas

Our pioneering spirit is the foundation of our suc-
cess. We’re breaking new ground and pushing for-
ward into dynamic growth markets while thinking
across borders and considering every challenge
from a variety of perspectives. We’re gearing our
activities to innovation-driven markets with long-
term growth potential. Intent on capturing leading
positions on these markets, we’ve defined three
focus areas:
BE A PIONEER IN
TECHNOLOGY-DRIVEN MARKETS
We’re concentrating on innovation- and technology-
driven growth markets, which will be the basis for
our core businesses in the future. This approach
will enable us to increase the revenue we generate
from our green products and solutions. For exam-
ple, the world’s cities increasingly need sustainable,
intelligent infrastructures – and we’re better posi-
tioned than any other company to meet their re-
quirements. We intend to fully leverage this poten-
tial and our strengths as an integrated technology
company.
STRENGTHEN OUR PORTFOLIO
Only by keeping our portfolio focused on attractive
future-oriented markets can we achieve profitable
long-term growth. That’s why we practice active,
systematic portfolio management. Our aim is to
capture and maintain No.  or No.  positions in all
our current and future markets. Indispensible for
profitability and growth, these leading positions
will enable us to sustainably increase our compa-
ny’s value. Experience has shown that size alone is
not enough. To achieve long-term success, we must
also remain at the forefront of technological inno-
vation. This is the guiding principle of our portfolio
development.
PROVIDE A LEADING
ENVIRONMENTAL PORTFOLIO
As our revenue figures for the last few years testify,
our Environmental Portfolio has an outstanding po-
sition worldwide. In fiscal , we generated rev-
enue of around € billion with Portfolio offerings.
Our goal for the future is even more ambitious:
we intend to boost revenue from our green tech-
nologies to over € billion by fiscal . These
technologies are also making a major contribution
to climate protection. In fiscal , our ecofriendly
products and solutions enabled our customers to
slash their CO emissions by  million tons.
Focus on innovation-driven growth markets
See also pages - and overview on page .
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