Siemens 2010 Annual Report Download - page 65

40 Directions 56 One Siemens 64 Vision
65 Thinking ahead
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Thinking ahead
At Siemens, we’ve always thought of our company
as a pioneer; it’s our vision of ourselves. For more
than 160 years, our greatest successes have been
pioneering technological achievements. In 1848,
we began building major telegraph lines; in 1866,
we rang in the era of electrical engineering; and in
1896, following the discovery of X-rays, we devel-
oped the first X-ray devices. In 1905, we rolled out
one of the first serially produced electric vehicles in
Germany; in 1996, we launched piezo injection sys-
tems for high-performance and energy-efficient
combustion engines; and in 2009, we installed the
first floating megawatt-class wind turbine on the
open seas. In the field of innovative lighting tech-
nologies, OSRAM is indisputably a pioneer. Its sub-
sidiary OSRAM Opto Semiconductors is currently
building the world’s first pilot production line for
organic LEDs (OLEDs) in Regensburg, Germany –
driving the development of OLED technology and
related production processes with the aim of reach-
ing a preliminary stage of series production.
However, meeting the challenges of the future will
entail not only pursuing new technologies but also
maintaining a market-oriented focus on value cre-
ation. With our vision, we’re rising to tomorrow’s
challenges today – thinking ahead so we can open
up new frontiers with our innovative products and
solutions. For example, we’re aiming to push pro-
ductivity while shortening both the development
phase and time-to-market. We’ve created advanced
solutions that enable simultaneous product devel-
opment and production planning. The key here is
the merging of product lifecycle management
(PLM) systems with automation technologies.
We see excellent prospects for our industrial soft-
ware offerings, which offer an end-to-end develop-
ment environment along the entire value chain.
A pioneer must have the courage to move into new
and sometimes uncertain territory. As a flourishing
company, we’re able to unleash and cultivate our
greatest strength – our pioneering spirit – even in
challenging times, as we proved during the recent
economic crisis. Being a pioneer means not looking
for risks, but acting responsibly with an eye to the
future. It’s our people’s outstanding expertise and
their experience of what’s both technically possible
and economically viable that enable our pioneering
achievements. Our sound financial basis provides
us with a stable foundation from which to evaluate
and seize opportunities. It gives us the long-term
perspective we need to pursue concrete visions –
such as the initiative described in this Report for
providing Europe with solar and wind energy from
North Africa; the construction of a carbon-neutral
metropolis, which is already being realized in Mas-
dar City, in the United Arab Emirates; the complete,
intermodal networking of mobility solutions for the
more efficient transport of people and goods; and
last but not least, the comprehensive provision of
affordable healthcare in developing and emerging
countries.
www.siemens.com/vision
energy efficiency
Siemens is the pioneer in
industrial
productivity
affordable and
personalized healthcare
intelligent
infrastructure solutions