Siemens 2010 Annual Report Download - page 82

6 To our shareholders 21 Corporate Governance 49 Combined management’s discussion and analysis
6 Report of the Supervisory Board
12 Letter to our shareholders
18 Siemens share / Investor relations
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Strategic focus areas for the future
Building on what we’ve already achieved, our aim now is to drive our company’s continued sustain-
able development. That’s why we’ve defined three strategic directions that will chart our path into
the future:
. Focus on innovation-driven growth markets
. Get closer to our customers
. Use the power of Siemens.
Blazing new trails, thinking and acting across borders, considering and addressing challenges from
a variety of perspectives – this pioneering spirit has been and will remain the basis for our success.
We’re poised to leverage our local presence and local products as well as the high esteem in which
German engineering is held internationally. Our proximity to customers all around the globe ensures
us market access. No other industrial company is at home in some  countries – in many of which
we’ve been doing business for a century or more.
We want to continue pursuing our technology and business opportunities primarily in markets that
exhibit exceptional innovation and growth. This strategy is opening up new avenues for developing
our business in tomorrow’s attractive growth markets.
Our Environmental Portfolio, the only one of its kind in the world, is playing a key role here. We want
to generate particularly strong revenue growth with the Portfolio while further enhancing our lead-
ing position in green technologies. In the high-growth emerging countries, we’re expanding our
presence, the vertical integration of our value chain and local business responsibility. We’re also
extending the range of products, solutions and services that we tailor to the specific needs of these
dynamic countries. Through their contributions to our global business, our employees and small
and mid-sized partners in Germany are likewise profiting from our success in these markets.
With challenging training and continuing education programs, we’re continually fostering the
skills and expertise of our employees worldwide throughout their entire careers. These programs
are also strengthening our reputation as a preferred employer in the increasingly competitive global
market for talent.
Our corporate culture is yet another cornerstone of our success. This culture is shaped by our com-
pany values – responsible, excellent and innovative. And these values are the basis of what we under-
stand by integrity. We’ve formulated transparent, binding guidelines governing all aspects of our
company’s activities. We adhere to these guidelines at all times and in all places and demand that
they be upheld not only at our company but also by our partners and suppliers. Our leading positions
on this year’s Dow Jones Sustainability Index and the Carbon Disclosure Project attest to the success
of this approach.