Siemens 2010 Annual Report Download - page 15

40 Directions 56 One Siemens 64 Vision
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Our values
Ideas, inventions, patents – ever since the first
Siemens company, Telegraphen-Bauanstalt von
Siemens & Halske, was founded in 1847, outstand-
ing technological innovations have been the source
of our success. As a pioneer in electrical engineer-
ing, Siemens was a major force in industrialization.
Our company thrived as a pioneer, and the pioneer-
ing spirit of our employees continues to drive our
success today. Our solutions to the major challeng-
es of our time have made us one of the world’s lead-
ing technology companies. Our system of values
and our strategy provide us with a framework for
profitable, sustainable growth while guiding the
actions of all our employees. Our company values
are an integral part of the foundation of Siemens’
strategy pyramid.
Responsible. We’re committed to acting responsi-
bly in everything we do. For our customers, we’re a
reliable partner. For the societies in which we do
business, we’re a good corporate citizen. For our
employees, we’re an attractive, long-term employer.
And for our shareholders, we generate sustainable
growth in our company’s value. Not only do we act
in accordance with the highest professional and
ethical standards; we also demand that our busi-
ness partners, suppliers and other stakeholders
meet these standards as well.
Excellent. We set ambitious targets derived from
our vision and test them against benchmarks. We
also support our customers in the quest for perfect
quality, providing solutions that exceed their expec-
tations. Excellence entails defining a path of con-
tinuous improvement, constantly challenging exist-
ing processes and quickly seizing new business
opportunities. Excellence also means attracting the
most talented individuals on the market and giving
them the skills and opportunities they need in order
to excel.
Innovative. Our employees have changed the
world with their inventions and ideas. And we’re
continuing this more than 160-year tradition of in-
novation. Our R&D activities are closely aligned
with our business strategy. We want to be the trend-
setter in all our businesses and achieve market lead-
ership in both established and emerging technolo-
gies. As our employees’ energy and creativity take
us down new and unexplored avenues, we maintain
an unremitting focus on business results, measur-
ing the success of our innovations by the enduring
success of our customers.
www.siemens.com/values
“Our tradition and our heritage are
a source of inspiration for the future.”
Nathalie von Siemens, great-great-granddaughter of our company’s founder
www.siemens.com/values